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Editor: Michela Ledwidge
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September 14 2010
Profile: SubmarineChannel
Dutch media innovators Bruno Felix and Femke Wolting, co-founders of Submarine.com, collaborated to produce Submarinechannel.com, an initiative designed to explore and promote innovative approaches to media. Submarinechannel.com positions itself as both a distribution and production platform for artists looking to create interactive, cross-media projects.
Both Felix and Wolting previously worked at Dutch Broadcasting Organization, VPRO, in the 1990’s, an experimental period in the industry. Felix is credited with the development of new media strategy for VPRO during this time, and both are recognized as early moguls for new media. Their devotion to creating interactive relationships between media and consumer inspired Submarine.com, which ultimately led to the birth of Submarinechannel.com. The site highlights creative participation in various projects and films, and aims to question the multicultural and multifaceted digital identity of the Internet. The content highlighted relies on new modes of storytelling to break down the barrier currently separating arts, media, and politics.
United Vloggers, the guide for understanding the nature of vlogs, is a feature under the tab “Internet” on the site. Introduced in 2007 by Michael Schaap to support vloggers, the project quickly became a catalyst for connecting talent on a global scale. UnitedVloggers filters out quality vlogs and the selection varies from video art to grass roots journalism. Check out the recently posted “Touch My Body” a project where music videos are manipulated into green screens and posted on youtube.com for viewers to respond.
Navigate through Chunks under Film on Submarinechannel.com, the channel’s personal 24/7 online film festival featuring picks from all over the world; there are currently more than 50 to browse through. Another cool project about to debut is Collapsus, their upcoming project that epitomizes the site’s aim to broach the integral nature of global perspectives in digital culture.
Tommy Pallotta, renowned for blending technology, filmmaking, and animation, directs the project. Pallotta produced Waking Life, the groundbreaking computer animated feature film.
Collapsus places the viewer as director in an interactive, documentary-esque, animated film, replete with political agendas surrounding the future global energy crisis. As an active participant in the story, the viewer is required to take action in seeking solutions to the energy crisis; with each decisive click of the mouse the narrative changes to present viewers with varying futuristic crisis scenarios.
Submarinechannel.com hopes to instigate thought, but similarly looks to inspire artists working in every medium. The innovative site also features projects like DUTCH PROFILES, where viewers can learn about innovative projects at the heart of Dutch culture, in a documentary series featuring interviews with various designers in the region. Some other well known projects include: Minimovies, documentaries for the digital age. Sneakers: a guided tour through sneaker culture. Pretty Cool People Interviews: video interviews with creators. The Killer: Motion comic based on graphic novel by Matz and Jacamon.
Ultimately, Submarinechannel.com is an incredible source for those looking to further experiment with the potential of the Internet. Well-curated posts and projects permeate the website, and validate the portal as a content rich aggregator for projects aimed at young audiences ripe with global perspectives on digital culture.




