remixable

New Type York is a glimpse at the lost history of signage and typography in NYC. James Patrick Gibson walks the streets of New York “uncovering the typographic artifacts of New York City”, seeking out all forms of signage that not only convey information but also provide a sense of style. A graphic designer by trade, Gibson’s New Type York has an intimate relationship with fonts, exploring how each pushes a different emotion, revealing the nature of the business whose name it bears while also celebrating what is simply pleasing the eye.

Relevant sites:

www.newtypeyork.com/

Credits:

CREATED by Lance Weiler & Alex Johnson
DIRECTOR Josh Cramer
EDITOR Jawad Metni
DP Adam Newport-Berra
SEGMENT PRODUCER Janine Saunders
POST PRODUCTION House of Trim
FEATURED MUSIC by:
Glass Ghost “Mechanical Life”
Mike Swoop “On My Mind”