remixable - posts tagged 'new breed' http://soup.remixablefilms.net/ Ingredients from visual storytelling chefs around the world, cooking up a tasty remixable soup. Editor: Michela Ledwidge NEW BREED: The Crowd {"tags":["new breed","news","biz","crowdfunding","funding","how to","filmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project"],"type":"regular","title":"\u003Ca href=\"http://workbookproject.com/2010/03/new-breed-the-crowd/\"\u003ENEW BREED: The Crowd\u003C/a\u003E","source":"http://workbookproject.com/2010/03/new-breed-the-crowd/","body":"\u003Cp\u003EBy \u003Ca href=\"http://www.gregorybayne.com\"\u003EGregory Bayne\u003C/a\u003E \u2013 As some of you know, I recently completed a successful funding campaign using Kickstarter.com to raise the initial capital needed to get my new film, Jens Pulver | Driven, an intimate documentary about legendary UFC Champion Jens Pulver, off the ground.\u003Cbr /\u003E\n\u003Cbr /\u003E\nThe end result of the campaign was $27,210 pledged, my goal was $25,000, via 410 contributors, in 20 short days.\u003Cbr /\u003E\n\u003Cbr /\u003E\nSince the close of the campaign I have received a number queries as to how this was accomplished, especially since 72 hours out from my deadline, I was still $10,000 short of my goal. \u003C/p\u003E\n\u003Cp\u003E\u003Cobject height=\"340\" width=\"560\"\u003E\u003Cembed src=\"http://www.youtube.com/v/UmbXTqEZPfo\u0026amp;hl=en_US\u0026amp;fs=1\u0026amp;\" type=\"application/x-shockwave-flash\" height=\"340\" width=\"560\" /\u003E\u003C/object\u003E\u003C/p\u003E\n\u003Cp\u003EI will attempt to explain my guiding principles, and overall approach to the campaign here. I also recommend reading the \u003Ca href=\"http://blog.kickstarter.com/post/367095749/success-story-jens-pulver-driven\"\u003EKickstarter blog post\u003C/a\u003E on the project. In it they outline the ebb and flow of the funding, and I answer some specific questions in regard to the effort.\u003C/p\u003E\n\u003Cp\u003E\u003Cem\u003E* Since what I accomplished has been commonly dubbed as \u2018crowdfunding\u2019, for clarity in this article I refer to the gracious funders of our work out there as \u2018The Crowd\u2019\u003C/em\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EBELIEVE IN YOUR PROJECT\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EWhen you put yourself out there in a very big, very public way, it is \u003Cem\u003E(in my humble opinion)\u003C/em\u003E key that you believe 110% in what you are doing. This seems obvious, I understand, but if you have browsed sites like \u003Ca href=\"http://www.kickstarter.com\"\u003EKickstarter.com\u003C/a\u003E or \u003Ca href=\"http://www.indiegogo.com\"\u003EIndiegogo.com\u003C/a\u003E, you\u2019ll find it is fairly easy to sniff out those that believe deeply in what they are doing, and those who are simply hoping The Crowd will magically transfer money into their bank accounts.\u003C/p\u003E\n\u003Cp\u003EIf you want The Crowd to invest in you, \u003Cem\u003Eand yes they are \u2018investing\u2019 in you\u003C/em\u003E, then you need to be able to go to the mat for your project. That means you need to be able to explain clearly what it is you are doing, and why others should join you in your effort. You must engage and respond, consistently and reasonably, to both the positive, and the negative. And finally, you must understand that no matter what your project, you are the entry point. If The Crowd does not believe in you, they will not believe in, nor help fund, your project. \u003Cem\u003EYes, you are now in the customer service business.\u003C/em\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EKNOW WHAT YOU HAVE\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EWhen approaching The Crowd, it is important to understand that there is not just one Crowd. There are innumerable Crowds, with innumerable interests. If you know what it is you have in your individual project, what inherent, stand out elements that would speak to \u003Cem\u003Eyour\u003C/em\u003E crowd, you will have an easier time a) locating your crowd, and b) attracting your crowd.\u003C/p\u003E\n\u003Cp\u003EAgain, this seems quite obvious, but if we are honest with ourselves, objectivity in regard to our own work is often hard won. \u003C/p\u003E\n\u003Cp\u003EJust like in any other type of endeavor, you will not find what you are looking for if you are consistently barking up the wrong tree. So time invested ahead of time pinpointing your crowd, will save time later when approaching your crowd. That all said, The Crowd can respond in surprising ways, so it is important to remain both focused, yet open to all opportunities when reaching out to The Crowd.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EENGAGE \u0026amp; RESPOND\u003C/strong\u003E \u003C/p\u003E\n\u003Cp\u003EForget playing it coy, you are no longer an \u2018artist\u2019, you are an \u2018artist asking for support\u2019, and by support, we mean money, so proceed accordingly. When you receive an email, answer it. When someone says something positive, thank them. When someone says something negative, engage with them, and by engage I mean address their concern. You will do yourself no favors by starting battles with The Crowd, potential or otherwise.\u003C/p\u003E\n\u003Cp\u003EThe Crowd, remember, \u003Cem\u003E\u003Cstrong\u003Eare people\u003C/strong\u003E\u003C/em\u003E. They \u003Cem\u003Eare not\u003C/em\u003E faceless, nameless dollar signs. They are your supporters, your new friends, your audience, and your community. By the very act of investing in you, someone they likely have not met in person, they are very deserving of your respect.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ERESPECT THE CROWD\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EThe advent of The Crowd, exciting in its creation of new opportunities for us creators, is also ushering in a new era of responsibility for us. To remain a sustainable mode of funding, we must not only engage and respond, but we must follow through.\u003C/p\u003E\n\u003Cp\u003EAt base, this means simply delivering on the initial promise, but I think it goes much deeper. If we want The Crowd to continue with us in our future endeavors, to become the all important \u003Cstrong\u003E\u003Cem\u003Efan of our work\u003C/em\u003E\u003C/strong\u003E, then we must go above and beyond, and deliver to them an experience that says, with our deepest sincerity, \u003Cem\u003E\u201cThank You!\u201d\u003C/em\u003E\u003C/p\u003E\n\u003Cp\u003EWith \u003Cstrong\u003E\u003Ca href=\"http://www.jenspulverdriven.com\"\u003EDRIVEN\u003C/a\u003E\u003C/strong\u003E, I have had just as many, if not more, project updates since the funding period closed. I have tried at every point, as time has allowed, to check in with my crowd, to provide them with updates on what is happening with the project, and to let them know how much I appreciate that they decided to be part of this project \u003Cem\u003E\u003Cstrong\u003Eby making them part of this project\u003C/strong\u003E\u003C/em\u003E.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EIT\u2019S NOT MAGIC\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EIt\u2019s simply not. There is no such thing as something for nothing. Say it. Out loud. Then say it again. It is work. Hard work. Dedicated work, to approach The Crowd, to ask The Crowd for their hard earned dollars, to transfer to them your belief in what you are doing, and compel them to act on that belief.\u003C/p\u003E\n\u003Cp\u003EIf you wish to embark in this type of endeavor, prepare yourself with the knowledge it will be a 24/7 campaign, and that the work will have just begun if you are successful in your efforts.\u003C/p\u003E\n\u003Cp\u003EIn closing, I would just say that my experience has been overwhelmingly positive, not just in the completion of my original goal, but in many unexpected ways. My project has been in the public eye from day one, and because of that, and my continued engagement with my incredible supporters, the form, function, and focus of my film have been shaped in very profound ways based on the immediate response I have garnered from The Crowd. I think it has made the work better, as I\u2019ve been able to approach my production with a clear understanding as to exactly what my audience is responding to most. Also, I have been able to interact with, and exponentially build that audience from day one, which is simply incredible.\u003C/p\u003E\n\u003Cp\u003EI wish all of those out there engaging The Crowd the best of luck in their endeavors. If you have questions, or further interest in \u003Ca href=\"http://www.jenspulverdriven.com\"\u003E\u003Cstrong\u003EDRIVEN\u003C/strong\u003E\u003C/a\u003E, check out \u003Ca href=\"http://www.gregorybayne.com\"\u003Ewww.gregorybayne.com\u003C/a\u003E and get in touch.\u003C/p\u003E\n\u003Cimg src=\"http://workbookproject.com/?ak_action=api_record_view\u0026amp;id=1397\u0026amp;type=feed\" alt=\"\" /\u003E"} <p>By <a href="http://www.gregorybayne.com">Gregory Bayne</a> – As some of you know, I recently completed a successful funding campaign using Kickstarter.com to raise the initial capital needed to get my new film, Jens Pulver | Driven, an intimate documentary about legendary UFC Champion Jens Pulver, off the ground.<br /> <br /> The end result of the campaign was $27,210 pledged, my goal was $25,000, via 410 contributors, in 20 short days.<br /> <br /> Since the close of the campaign I have received a number queries as to how this was accomplished, especially since 72 hours out from my deadline, I was still $10,000 short of my goal. </p> <p></p> <p>I will attempt to explain my guiding principles, and overall approach to the campaign here. I also recommend reading the <a href="http://blog.kickstarter.com/post/367095749/success-story-jens-pulver-driven">Kickstarter blog post</a> on the project. In it they outline the ebb and flow of the funding, and I answer some specific questions in regard to the effort.</p> <p><em>* Since what I accomplished has been commonly dubbed as ‘crowdfunding’, for clarity in this article I refer to the gracious funders of our work out there as ‘The Crowd’</em></p> <p><strong>BELIEVE IN YOUR PROJECT</strong></p> <p>When you put yourself out there in a very big, very public way, it is <em>(in my humble opinion)</em> key that you believe 110% in what you are doing. This seems obvious, I understand, but if you have browsed sites like <a href="http://www.kickstarter.com">Kickstarter.com</a> or <a href="http://www.indiegogo.com">Indiegogo.com</a>, you’ll find it is fairly easy to sniff out those that believe deeply in what they are doing, and those who are simply hoping The Crowd will magically transfer money into their bank accounts.</p> <p>If you want The Crowd to invest in you, <em>and yes they are ‘investing’ in you</em>, then you need to be able to go to the mat for your project. That means you need to be able to explain clearly what it is you are doing, and why others should join you in your effort. You must engage and respond, consistently and reasonably, to both the positive, and the negative. And finally, you must understand that no matter what your project, you are the entry point. If The Crowd does not believe in you, they will not believe in, nor help fund, your project. <em>Yes, you are now in the customer service business.</em></p> <p><strong>KNOW WHAT YOU HAVE</strong></p> <p>When approaching The Crowd, it is important to understand that there is not just one Crowd. There are innumerable Crowds, with innumerable interests. If you know what it is you have in your individual project, what inherent, stand out elements that would speak to <em>your</em> crowd, you will have an easier time a) locating your crowd, and b) attracting your crowd.</p> <p>Again, this seems quite obvious, but if we are honest with ourselves, objectivity in regard to our own work is often hard won. </p> <p>Just like in any other type of endeavor, you will not find what you are looking for if you are consistently barking up the wrong tree. So time invested ahead of time pinpointing your crowd, will save time later when approaching your crowd. That all said, The Crowd can respond in surprising ways, so it is important to remain both focused, yet open to all opportunities when reaching out to The Crowd.</p> <p><strong>ENGAGE &amp; RESPOND</strong> </p> <p>Forget playing it coy, you are no longer an ‘artist’, you are an ‘artist asking for support’, and by support, we mean money, so proceed accordingly. When you receive an email, answer it. When someone says something positive, thank them. When someone says something negative, engage with them, and by engage I mean address their concern. You will do yourself no favors by starting battles with The Crowd, potential or otherwise.</p> <p>The Crowd, remember, <em><strong>are people</strong></em>. They <em>are not</em> faceless, nameless dollar signs. They are your supporters, your new friends, your audience, and your community. By the very act of investing in you, someone they likely have not met in person, they are very deserving of your respect.</p> <p><strong>RESPECT THE CROWD</strong></p> <p>The advent of The Crowd, exciting in its creation of new opportunities for us creators, is also ushering in a new era of responsibility for us. To remain a sustainable mode of funding, we must not only engage and respond, but we must follow through.</p> <p>At base, this means simply delivering on the initial promise, but I think it goes much deeper. If we want The Crowd to continue with us in our future endeavors, to become the all important <strong><em>fan of our work</em></strong>, then we must go above and beyond, and deliver to them an experience that says, with our deepest sincerity, <em>“Thank You!”</em></p> <p>With <strong><a href="http://www.jenspulverdriven.com">DRIVEN</a></strong>, I have had just as many, if not more, project updates since the funding period closed. I have tried at every point, as time has allowed, to check in with my crowd, to provide them with updates on what is happening with the project, and to let them know how much I appreciate that they decided to be part of this project <em><strong>by making them part of this project</strong></em>.</p> <p><strong>IT’S NOT MAGIC</strong></p> <p>It’s simply not. There is no such thing as something for nothing. Say it. Out loud. Then say it again. It is work. Hard work. Dedicated work, to approach The Crowd, to ask The Crowd for their hard earned dollars, to transfer to them your belief in what you are doing, and compel them to act on that belief.</p> <p>If you wish to embark in this type of endeavor, prepare yourself with the knowledge it will be a 24/7 campaign, and that the work will have just begun if you are successful in your efforts.</p> <p>In closing, I would just say that my experience has been overwhelmingly positive, not just in the completion of my original goal, but in many unexpected ways. My project has been in the public eye from day one, and because of that, and my continued engagement with my incredible supporters, the form, function, and focus of my film have been shaped in very profound ways based on the immediate response I have garnered from The Crowd. I think it has made the work better, as I’ve been able to approach my production with a clear understanding as to exactly what my audience is responding to most. Also, I have been able to interact with, and exponentially build that audience from day one, which is simply incredible.</p> <p>I wish all of those out there engaging The Crowd the best of luck in their endeavors. If you have questions, or further interest in <a href="http://www.jenspulverdriven.com"><strong>DRIVEN</strong></a>, check out <a href="http://www.gregorybayne.com">www.gregorybayne.com</a> and get in touch.</p> <img src="http://workbookproject.com/?ak_action=api_record_view&amp;id=1397&amp;type=feed" alt="" />Tue, 16 Mar 2010 02:44:36 GMThttp://soup.remixablefilms.net/post/48864854/NEW-BREED-The-Crowdurn:www-soup-io:1:48864854regularnew breednewsbizcrowdfundingfundinghow tofilmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project NEW BREED park city part 6 {"tags":["new breed","news","distro","slamdance","sundance","vid","filmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project"],"type":"regular","title":"\u003Ca href=\"http://workbookproject.com/2010/02/new-breed-park-city-part-6/\"\u003ENEW BREED park city part 6\u003C/a\u003E","source":"http://workbookproject.com/2010/02/new-breed-park-city-part-6/","body":"\u003Cp\u003EThe NEW BREED Park City series continues. SABI filmmakers Zak Forsman and Kevin K. Shah speak with Dan Mirvish, Brian Newman, Ira Deutchman and Ted Hope to further explore the solutions that are emerging for independent filmmakers \u2013 featuring a proposal for a new relationship between filmmakers and festivals as outlined by Peter Baxter at the 2010 Filmmaker Summit. VIDEO after the jump.\u003C/p\u003E\n\u003Cp\u003E\u003Cobject height=\"304\" width=\"540\"\u003E\u003Cembed src=\"http://vimeo.com/moogaloop.swf?clip_id=9195089\u0026amp;server=vimeo.com\u0026amp;show_title=0\u0026amp;show_byline=1\u0026amp;show_portrait=0\u0026amp;color=FF7700\u0026amp;fullscreen=1\" type=\"application/x-shockwave-flash\" height=\"304\" width=\"540\" /\u003E\u003C/object\u003E\u003C/p\u003E\n\u003Cimg src=\"http://workbookproject.com/?ak_action=api_record_view\u0026amp;id=1323\u0026amp;type=feed\" alt=\"\" /\u003E"} <p>The NEW BREED Park City series continues. SABI filmmakers Zak Forsman and Kevin K. Shah speak with Dan Mirvish, Brian Newman, Ira Deutchman and Ted Hope to further explore the solutions that are emerging for independent filmmakers – featuring a proposal for a new relationship between filmmakers and festivals as outlined by Peter Baxter at the 2010 Filmmaker Summit. VIDEO after the jump.</p> <p></p> <img src="http://workbookproject.com/?ak_action=api_record_view&amp;id=1323&amp;type=feed" alt="" />Sat, 06 Feb 2010 09:23:17 GMThttp://soup.remixablefilms.net/post/44606502/NEW-BREED-park-city-part-6urn:www-soup-io:1:44606502regularnew breednewsdistroslamdancesundancevidfilmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project NEW BREED Park City part 5 {"tags":["new breed","news","audience","disro","festival","vid","filmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project"],"type":"regular","title":"\u003Ca href=\"http://workbookproject.com/2010/02/new-breed-park-city/\"\u003ENEW BREED Park City part 5\u003C/a\u003E","source":"http://workbookproject.com/2010/02/new-breed-park-city/","body":"\u003Cp\u003EThe NEW BREED series continues as SABI filmmakers Zak Forsman and Kevin K. Shah speak with Ted Hope, Jon Reiss, Mynette Louie (Children of Invention) and Linas Phillips (Bass Ackwards) to explore the solutions that are emerging for independent filmmakers \u2013 featuring some of the insights and actions that came from the 2010 Filmmaker Summit.\u003Cbr /\u003E\n\u003Cbr /\u003E\nVIDEO after the jump.\u003C/p\u003E\n\u003Cp\u003E\u003Cobject height=\"304\" width=\"540\"\u003E\u003Cembed src=\"http://vimeo.com/moogaloop.swf?clip_id=9194261\u0026amp;server=vimeo.com\u0026amp;show_title=0\u0026amp;show_byline=1\u0026amp;show_portrait=0\u0026amp;color=FF7700\u0026amp;fullscreen=1\" type=\"application/x-shockwave-flash\" height=\"304\" width=\"540\" /\u003E\u003C/object\u003E\u003C/p\u003E\n\u003Cimg src=\"http://workbookproject.com/?ak_action=api_record_view\u0026amp;id=1306\u0026amp;type=feed\" alt=\"\" /\u003E"} <p>The NEW BREED series continues as SABI filmmakers Zak Forsman and Kevin K. Shah speak with Ted Hope, Jon Reiss, Mynette Louie (Children of Invention) and Linas Phillips (Bass Ackwards) to explore the solutions that are emerging for independent filmmakers – featuring some of the insights and actions that came from the 2010 Filmmaker Summit.<br /> <br /> VIDEO after the jump.</p> <p></p> <img src="http://workbookproject.com/?ak_action=api_record_view&amp;id=1306&amp;type=feed" alt="" />Thu, 04 Feb 2010 02:17:49 GMThttp://soup.remixablefilms.net/post/44324986/NEW-BREED-Park-City-part-5urn:www-soup-io:1:44324986regularnew breednewsaudiencedisrofestivalvidfilmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project NEW BREED: DISCOVERING THE QUESTIONS vid {"tags":["new breed","news","distro","festivals","park city","slamdance","sundance","vid","filmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project"],"type":"regular","title":"\u003Ca href=\"http://workbookproject.com/2010/01/new-breed-discovering-the-questions-vid/\"\u003ENEW BREED: DISCOVERING THE QUESTIONS vid\u003C/a\u003E","source":"http://workbookproject.com/2010/01/new-breed-discovering-the-questions-vid/","body":"\u003Cp\u003EFilmmakers Zak Forsman and Kevin K. Shah of\u003Ca href=\"http://sabipictures.com\"\u003E Sabi Pictures\u003C/a\u003E arrive at Park City with an intent to define the questions most relevant to independent distribution options. Insights from Brian Newman, Dan Mirvish, Jon Reiss and Ira Deutchman open a path toward discovering some real solutions.\u003C/p\u003E\n\u003Cp\u003E\u003Cobject height=\"288\" width=\"512\"\u003E\u003Cembed src=\"http://vimeo.com/moogaloop.swf?clip_id=8944659\u0026amp;server=vimeo.com\u0026amp;show_title=0\u0026amp;show_byline=1\u0026amp;show_portrait=0\u0026amp;color=ffffff\u0026amp;fullscreen=1\" type=\"application/x-shockwave-flash\" height=\"288\" width=\"512\" /\u003E\u003C/object\u003E\u003C/p\u003E\n\u003Cp\u003EPart of an on-going series from \u003Ca href=\"http://filmmakermagazine.com\"\u003EFilmmaker Magazine\u003C/a\u003E and The WorkBook Project.\u003C/p\u003E\n\u003Cimg src=\"http://workbookproject.com/?ak_action=api_record_view\u0026amp;id=1301\u0026amp;type=feed\" alt=\"\" /\u003E"} <p>Filmmakers Zak Forsman and Kevin K. Shah of<a href="http://sabipictures.com"> Sabi Pictures</a> arrive at Park City with an intent to define the questions most relevant to independent distribution options. Insights from Brian Newman, Dan Mirvish, Jon Reiss and Ira Deutchman open a path toward discovering some real solutions.</p> <p></p> <p>Part of an on-going series from <a href="http://filmmakermagazine.com">Filmmaker Magazine</a> and The WorkBook Project.</p> <img src="http://workbookproject.com/?ak_action=api_record_view&amp;id=1301&amp;type=feed" alt="" />Thu, 28 Jan 2010 02:01:57 GMThttp://soup.remixablefilms.net/post/43444543/NEW-BREED-DISCOVERING-THE-QUESTIONS-vidurn:www-soup-io:1:43444543regularnew breednewsdistrofestivalspark cityslamdancesundancevidfilmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project NEW BREED Park City – an open discussion {"tags":["new breed","news","filmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project"],"type":"regular","title":"\u003Ca href=\"http://workbookproject.com/2010/01/new-breed-park-city-an-open-discussion/\"\u003ENEW BREED Park City \u2013 an open discussion\u003C/a\u003E","source":"http://workbookproject.com/2010/01/new-breed-park-city-an-open-discussion/","body":"\u003Cp\u003EThe WorkBook Project has joined forces with\u003Ca href=\"http://filmmakermagazine.com\"\u003E Filmmaker Magazine\u003C/a\u003E to produce a number of daily videos from Park City. The following discussion focuses on the need for a alternative network connecting filmmakers and audiences. Featuring: Peter Baxter, Saskia Wilson-Brown, Brian Newman, Paul Rachman and Lance Weiler. Video after the jump.\u003C/p\u003E\n\u003Cp\u003E\u003Cobject height=\"225\" width=\"400\"\u003E\u003Cembed src=\"http://vimeo.com/moogaloop.swf?clip_id=8928985\u0026amp;server=vimeo.com\u0026amp;show_title=1\u0026amp;show_byline=1\u0026amp;show_portrait=0\u0026amp;color=\u0026amp;fullscreen=1\" type=\"application/x-shockwave-flash\" height=\"225\" width=\"400\" /\u003E\u003C/object\u003E\n\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"http://vimeo.com/8928985\"\u003E\u003C/a\u003E from \u003Ca href=\"http://vimeo.com/sabipictures\"\u003ESabi Pictures\u003C/a\u003E on \u003Ca href=\"http://vimeo.com\"\u003EVimeo\u003C/a\u003E.\u003C/p\u003E\n\u003Cimg src=\"http://workbookproject.com/?ak_action=api_record_view\u0026amp;id=1287\u0026amp;type=feed\" alt=\"\" /\u003E\u003Cp\u003E\u003C/p\u003E"} <p>The WorkBook Project has joined forces with<a href="http://filmmakermagazine.com"> Filmmaker Magazine</a> to produce a number of daily videos from Park City. The following discussion focuses on the need for a alternative network connecting filmmakers and audiences. Featuring: Peter Baxter, Saskia Wilson-Brown, Brian Newman, Paul Rachman and Lance Weiler. Video after the jump.</p> <p> </p><p><a href="http://vimeo.com/8928985"></a> from <a href="http://vimeo.com/sabipictures">Sabi Pictures</a> on <a href="http://vimeo.com">Vimeo</a>.</p> <img src="http://workbookproject.com/?ak_action=api_record_view&amp;id=1287&amp;type=feed" alt="" /><p></p>Sun, 24 Jan 2010 19:42:32 GMThttp://soup.remixablefilms.net/post/43069418/NEW-BREED-Park-City-an-open-discussionurn:www-soup-io:1:43069418regularnew breednewsfilmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project NEW BREED: A NEW YEAR’S RESOLUTION {"tags":["new breed","news","community","distro","diy","indie","sabi"],"type":"regular","title":"\u003Ca href=\"http://workbookproject.com/2010/01/newyearsresolution/\"\u003ENEW BREED: A NEW YEAR\u2019S RESOLUTION\u003C/a\u003E","source":"http://workbookproject.com/2010/01/newyearsresolution/","body":"\u003Cp\u003EBy Zak Forsman \u2013 The last two years have been an extraordinary education. I often look back at the development process for \u003Ca href=\"http://sabipictures.com/films/heartofnow\"\u003EHEART OF NOW\u003C/a\u003E and \u003Ca href=\"http://sabipictures.com/films/whiteknuckles\"\u003EWHITE KNUCKLES\u003C/a\u003E and imagine what choices we at \u003Ca href=\"http://sabipictures.com\"\u003ESABI\u003C/a\u003E would have made if we were the filmmakers we are today. With a new decade upon us and the promise of a community-defining year ahead of us, it is time to declare some resolutions. It is time to put the talk about broken models behind us and begin to act on it. This downturn offers a real opportunity to re-shape the way things will work.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003E***Inspired by recent calls to action from \u003Ca href=\"http://trulyfreefilm.blogspot.com/2009/09/18-actions-towards-sustainable-truly.html\"\u003ETed Hope\u003C/a\u003E and \u003Ca href=\"http://www.huffingtonpost.com/jon-reiss/a-christmas-and-hanukah-l_b_395890.html\"\u003EJon Reiss\u003C/a\u003E.\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ECURATION\u003C/strong\u003E \u2013 SABI has formed our own distribution outfit: \u003Ca href=\"http://cinefist.com\"\u003ECINEFIST\u003C/a\u003E. Beyond distributing the work that comes out of Sabi Pictures, CINEFIST will also serve as a curation entity. My first resolution for the New Year is to put my resources into giving filmmakers I believe in an opportunity to exhibit their work, but also an opportunity for them to participate in the box office take. The venue will be \u003Ca href=\"http://downtownindependent.com\"\u003EThe Downtown Independent Theater\u003C/a\u003E in Los Angeles and each screening will be shaped into a true event featuring Skype Q\u0026amp;As with the filmmakers projected on screen, audience votes on trailers to decide which film screens at the next event, DVDs for sale in the lobby, prizes for the audience, rooftop mixers, and a live internet radio show at the venue with the guys at Film Snobbery. The first film will be Tom Quinn\u2019s \u003Ca href=\"http://cinefist.com/screenings\"\u003EThe New Year Parade\u003C/a\u003E screening in early February to coincide with its Film Independent Spirit Award nomination.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ETRANSPARENCY\u003C/strong\u003E \u2013 This year we are embarking on our first direct-to-audience distribution effort for a pair of art house films. I will share ideas and progress here with the intent to educate, but also to seek input and guidance from the community.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EINNOVATION\u003C/strong\u003E \u2013 Learn, evolve and execute. The strategy to this point emulates the methods used by filmmakers like ZEKE ZELKER, HUNTER WEEKS, JUSTIN EVANS, TODD SKLAR and others. But we need to push forward with less emulation in the strategy and work, and more innovation. We will be fearless. We will takes calculated risks. We will experiment with ways to connect with our audience and to give them compelling reasons to buy what we have to offer.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EMENTORSHIP\u003C/strong\u003E \u2013 Last year I met a young filmmaker online named Gayle Ye who is an ardent fan of SABI\u2019s works. She expressed an interest in cinematography and had natural talent. Throughout 2009, I was able to offer her some tips here and there, notes on her first short film\u2019s screenplay and even \u003Ca href=\"http://imaginarythefilm.tumblr.com/post/188020423/and-so-it-begins\"\u003Esent her some gear\u003C/a\u003E. In 2010, I will seek out more filmmakers in the generation coming up behind me, encouraging them, offering whatever support I have to share, and maybe even produce their next work as we did with the filmmakers behind \u003Ca href=\"http://sabipictures.com/lettinggo\"\u003EA SHORT FILM ABOUT LETTING GO\u003C/a\u003E.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EELEVATE\u003C/strong\u003E \u2013 This was a tough pill to swallow but in order to raise the bar with the content and structure of our films, music and other creative endeavors I will spend the entirety of 2010 developing new projects for production in 2011 and 2012. As much as I want to be shooting a new film right now, I know its better to spend this time shaping projects that have been given time to mature.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ECOMMUNITY\u003C/strong\u003E \u2013 Recent opportunities afforded to me by the good folks here at The Workbook Project, From Here To Awesome, IndieFlix, Power to the Pixel and most recently Filmmaker Magazine have introduced me to some amazing people, many of whom have become good friends. And this, more than anything, has been the most gratifying experience for me. These genuine friendships have lead to countless collaborations and discussions that hold a lot of personal value to me. Even if I were to forgo filmmaking altogether, I would still resolve to step-up my involvement in this community by going to more festivals and conferences, seeking out more like-minded people who share in my delight for the cinematic arts.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EIGNORE\u003C/strong\u003E \u2013 It\u2019s funny, the most recent private screening of HEART OF NOW only returned three or four negative comment cards. But when presented with a new stack of cards, I inexplicably find myself flipping quickly through all the positive comment cards to find out what those few detractors had to say. Uniformly, these were responses that rejected every single inch of the film\u2019s form and content. Despite the overwhelming praise, I find myself focused on the negative instead \u2013 even when I\u2019m getting such heartfelt and sincere responses such as this:\u003C/p\u003E\n\u003Cblockquote\u003E\u003Cp\u003EHey Zak,\u003C/p\u003E\n\u003Cp\u003E\u2018Heart of Now\u2019 is a terrific film. It is humbling to see good work come through the Indie. This is a film I would be honored to present another time. The issues of abandonment and the subsequent coping mechanisms people employ are dealt with in not only a tactful manner, but also respectably and thoughtfully poetic. What I appreciate even more is the seemingly endless conclusion. It can be ambiguous or sharply conclusive, depending on the beholder.\u003C/p\u003E\n\u003Cp\u003E\u2018Heart of Now\u2019 has a poignant message that resonates with me personally right now as I deal with similar issues. It was even more striking to hear you talk about the loss of your father as an impetus for the film. My father was taken from me in \u201895. Many of the statements made by both Amber and Gabe reverberated deeply, so it only made sense when you elucidated that fact for the audience.\u003C/p\u003E\n\u003Cp\u003EThank you for bringing \u2018Heart of Now\u2019 to this theatre. I wish you, the crew, the production company, and the film all the best as you move forward in bringing this work of art to others.\u003C/p\u003E\u003C/blockquote\u003E\n\u003Cp\u003ESo beginning today, I will learn to ignore the ones that are unwinnable. As Ted Hope says: \u003Cem\u003E\u201cThere are many in the film business who are never going to help you. Many of these will never help you even after you have helped them. The sooner you identify these folks and stop wasting your time with them, the better off you are going to be.\u201d\u003C/em\u003E Done.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ESUPPORT\u003C/strong\u003E \u2013 I love art house cinema. I already buy DVDs from art house filmmakers. But now, I will make it a point to seek out the avenue that puts more of my dollars into the filmmaker\u2019s pocket. This often means buying it from their own web site, rather than Amazon. Knowing that my main portal (Netflix) doesn\u2019t provide any per rental profit participation for the filmmakers, this also means approaching it more as a discovery engine to find works I want to support with a purchase. No more requests for DVD trades or accepting free copies. I\u2019ll put my money where my mouth is.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ENO MORE APOLOGIES FOR ART\u003C/strong\u003E \u2013 In 2010, I will not apologize for aspiring to make art. Art has somehow become a dirty word in may circles that consider it to be mutually exclusive from entertainment. Art IS my entertainment!\u003C/p\u003E\n\u003Cp\u003EI wish there were more american filmmakers that aspired to that level of work without apologizing for it out of fear of being labelled pretentious or elitist. Maybe it\u2019s an effect of knowing intimately how films are constructed that makes it difficult for me to enjoy a film that doesn\u2019t aspire beyond just \u201ca good story, well told\u201d. When I sit down in front of a motion picture I want layers of understanding, I want subtly invoked metaphor, I want social context, I want a fully-realized and artfully-executed cinematic experience. We have an overabundance of folks who can simply entertain us. But the ones that can honestly transcend the medium are so rare, so very scarce. That\u2019s what drives me to fervently seek out art films. I buy art films, I support art film-makers whose work speaks to me. I consider myself a filmmaker who aspires to art. I won\u2019t apologize for it. It certainly doesn\u2019t mean I ignore the audience. In fact, I\u2019ve amassed and incorporated the audience into \u003Ca href=\"http://newbreed.workbookproject.com/2009/07/creative-collaboration-working-with-focus-groups-to-shape-the-edit/\"\u003Ethe final stages of editing HEART OF NOW\u003C/a\u003E.\u003C/p\u003E\n\u003Cp\u003EThe film artists I admire take risks to be on the cutting edge by experimenting with this evolving artform. But these are the folks whose successes are what the mainstream filmmakers mimic. Many times these artists will fail and the critics will label the work as self-indulgent, but man, when they succeed it is profoundly resonant.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EPARTNER, COLLABORATE \u0026amp; ENGAGE\u003C/strong\u003E \u2013 This coming year, SABI will resolve to reach out to partner with a number of companies, collaborate with a variety of artists, and engage our audience/community in a very genuine and meaningful way \u2013 all in the interest of moving ourselves and this community forward. As I said at the beginning, I\u2019m getting a little tired of all the \u201cbroken model\u201d talk and so I look forward to taking a bold step toward defining and shaping a sustainable model for low budget filmmakers.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EAND FINALLY, LOSE WEIGHT\u003C/strong\u003E \u2013 I\u2019m having a blast and would like to be doing this for a long time.\u003C/p\u003E\n\u003Cp\u003ESo in closing, I offer these resolutions for a New Year and a New Decade in the hope that they will inspire others to do the same, within the limits of their own means and resources. And thanks to everyone who has been a collaborator, inspiration and supporter in 2009. You know who you are and I look forward to joining you again in the decade to come.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"http://newbreed.workbookproject.com\"\u003ENEW BREED\u003C/a\u003E \u2013 stories from the front lines of taking a vision from script to screen and beyond.\u003Cbr /\u003E\n\u003Cbr /\u003E\n\u003Cstrong\u003EZak Forsman\u003C/strong\u003E is an award-winning American independent filmmaker whose emotionally-charged work is known for highly authentic performances and beautiful compositions. Ain\u2019t It Cool News praised his work as \u201c\u2026brilliant\u2026\u201d and \u201c\u2026absolutely gorgeous\u2026\u201d. His stories often depict compelling human threads in a poetic and minimalist style that reflect deep sympathy for the brokenness of people. Recently, he wrote and directed the feature-length motion picture, \u201cHeart of Now\u201d (currently in post) and the short films, \u201cI Fucking Hate You\u201d and \u201cEloquent Graffiti\u201d. He is currently developing two new DIY cross-media projects for production in 2009 and 2010 respectively.\u003C/p\u003E\n\u003Cimg src=\"http://workbookproject.com/?ak_action=api_record_view\u0026amp;id=1247\u0026amp;type=feed\" alt=\"\" /\u003E"} <p>By Zak Forsman – The last two years have been an extraordinary education. I often look back at the development process for <a href="http://sabipictures.com/films/heartofnow">HEART OF NOW</a> and <a href="http://sabipictures.com/films/whiteknuckles">WHITE KNUCKLES</a> and imagine what choices we at <a href="http://sabipictures.com">SABI</a> would have made if we were the filmmakers we are today. With a new decade upon us and the promise of a community-defining year ahead of us, it is time to declare some resolutions. It is time to put the talk about broken models behind us and begin to act on it. This downturn offers a real opportunity to re-shape the way things will work.</p> <p><strong>***Inspired by recent calls to action from <a href="http://trulyfreefilm.blogspot.com/2009/09/18-actions-towards-sustainable-truly.html">Ted Hope</a> and <a href="http://www.huffingtonpost.com/jon-reiss/a-christmas-and-hanukah-l_b_395890.html">Jon Reiss</a>.</strong></p> <p><strong>CURATION</strong> – SABI has formed our own distribution outfit: <a href="http://cinefist.com">CINEFIST</a>. Beyond distributing the work that comes out of Sabi Pictures, CINEFIST will also serve as a curation entity. My first resolution for the New Year is to put my resources into giving filmmakers I believe in an opportunity to exhibit their work, but also an opportunity for them to participate in the box office take. The venue will be <a href="http://downtownindependent.com">The Downtown Independent Theater</a> in Los Angeles and each screening will be shaped into a true event featuring Skype Q&amp;As with the filmmakers projected on screen, audience votes on trailers to decide which film screens at the next event, DVDs for sale in the lobby, prizes for the audience, rooftop mixers, and a live internet radio show at the venue with the guys at Film Snobbery. The first film will be Tom Quinn’s <a href="http://cinefist.com/screenings">The New Year Parade</a> screening in early February to coincide with its Film Independent Spirit Award nomination.</p> <p><strong>TRANSPARENCY</strong> – This year we are embarking on our first direct-to-audience distribution effort for a pair of art house films. I will share ideas and progress here with the intent to educate, but also to seek input and guidance from the community.</p> <p><strong>INNOVATION</strong> – Learn, evolve and execute. The strategy to this point emulates the methods used by filmmakers like ZEKE ZELKER, HUNTER WEEKS, JUSTIN EVANS, TODD SKLAR and others. But we need to push forward with less emulation in the strategy and work, and more innovation. We will be fearless. We will takes calculated risks. We will experiment with ways to connect with our audience and to give them compelling reasons to buy what we have to offer.</p> <p><strong>MENTORSHIP</strong> – Last year I met a young filmmaker online named Gayle Ye who is an ardent fan of SABI’s works. She expressed an interest in cinematography and had natural talent. Throughout 2009, I was able to offer her some tips here and there, notes on her first short film’s screenplay and even <a href="http://imaginarythefilm.tumblr.com/post/188020423/and-so-it-begins">sent her some gear</a>. In 2010, I will seek out more filmmakers in the generation coming up behind me, encouraging them, offering whatever support I have to share, and maybe even produce their next work as we did with the filmmakers behind <a href="http://sabipictures.com/lettinggo">A SHORT FILM ABOUT LETTING GO</a>.</p> <p><strong>ELEVATE</strong> – This was a tough pill to swallow but in order to raise the bar with the content and structure of our films, music and other creative endeavors I will spend the entirety of 2010 developing new projects for production in 2011 and 2012. As much as I want to be shooting a new film right now, I know its better to spend this time shaping projects that have been given time to mature.</p> <p><strong>COMMUNITY</strong> – Recent opportunities afforded to me by the good folks here at The Workbook Project, From Here To Awesome, IndieFlix, Power to the Pixel and most recently Filmmaker Magazine have introduced me to some amazing people, many of whom have become good friends. And this, more than anything, has been the most gratifying experience for me. These genuine friendships have lead to countless collaborations and discussions that hold a lot of personal value to me. Even if I were to forgo filmmaking altogether, I would still resolve to step-up my involvement in this community by going to more festivals and conferences, seeking out more like-minded people who share in my delight for the cinematic arts.</p> <p><strong>IGNORE</strong> – It’s funny, the most recent private screening of HEART OF NOW only returned three or four negative comment cards. But when presented with a new stack of cards, I inexplicably find myself flipping quickly through all the positive comment cards to find out what those few detractors had to say. Uniformly, these were responses that rejected every single inch of the film’s form and content. Despite the overwhelming praise, I find myself focused on the negative instead – even when I’m getting such heartfelt and sincere responses such as this:</p> <blockquote><p>Hey Zak,</p> <p>‘Heart of Now’ is a terrific film. It is humbling to see good work come through the Indie. This is a film I would be honored to present another time. The issues of abandonment and the subsequent coping mechanisms people employ are dealt with in not only a tactful manner, but also respectably and thoughtfully poetic. What I appreciate even more is the seemingly endless conclusion. It can be ambiguous or sharply conclusive, depending on the beholder.</p> <p>‘Heart of Now’ has a poignant message that resonates with me personally right now as I deal with similar issues. It was even more striking to hear you talk about the loss of your father as an impetus for the film. My father was taken from me in ‘95. Many of the statements made by both Amber and Gabe reverberated deeply, so it only made sense when you elucidated that fact for the audience.</p> <p>Thank you for bringing ‘Heart of Now’ to this theatre. I wish you, the crew, the production company, and the film all the best as you move forward in bringing this work of art to others.</p></blockquote> <p>So beginning today, I will learn to ignore the ones that are unwinnable. As Ted Hope says: <em>“There are many in the film business who are never going to help you. Many of these will never help you even after you have helped them. The sooner you identify these folks and stop wasting your time with them, the better off you are going to be.”</em> Done.</p> <p><strong>SUPPORT</strong> – I love art house cinema. I already buy DVDs from art house filmmakers. But now, I will make it a point to seek out the avenue that puts more of my dollars into the filmmaker’s pocket. This often means buying it from their own web site, rather than Amazon. Knowing that my main portal (Netflix) doesn’t provide any per rental profit participation for the filmmakers, this also means approaching it more as a discovery engine to find works I want to support with a purchase. No more requests for DVD trades or accepting free copies. I’ll put my money where my mouth is.</p> <p><strong>NO MORE APOLOGIES FOR ART</strong> – In 2010, I will not apologize for aspiring to make art. Art has somehow become a dirty word in may circles that consider it to be mutually exclusive from entertainment. Art IS my entertainment!</p> <p>I wish there were more american filmmakers that aspired to that level of work without apologizing for it out of fear of being labelled pretentious or elitist. Maybe it’s an effect of knowing intimately how films are constructed that makes it difficult for me to enjoy a film that doesn’t aspire beyond just “a good story, well told”. When I sit down in front of a motion picture I want layers of understanding, I want subtly invoked metaphor, I want social context, I want a fully-realized and artfully-executed cinematic experience. We have an overabundance of folks who can simply entertain us. But the ones that can honestly transcend the medium are so rare, so very scarce. That’s what drives me to fervently seek out art films. I buy art films, I support art film-makers whose work speaks to me. I consider myself a filmmaker who aspires to art. I won’t apologize for it. It certainly doesn’t mean I ignore the audience. In fact, I’ve amassed and incorporated the audience into <a href="http://newbreed.workbookproject.com/2009/07/creative-collaboration-working-with-focus-groups-to-shape-the-edit/">the final stages of editing HEART OF NOW</a>.</p> <p>The film artists I admire take risks to be on the cutting edge by experimenting with this evolving artform. But these are the folks whose successes are what the mainstream filmmakers mimic. Many times these artists will fail and the critics will label the work as self-indulgent, but man, when they succeed it is profoundly resonant.</p> <p><strong>PARTNER, COLLABORATE &amp; ENGAGE</strong> – This coming year, SABI will resolve to reach out to partner with a number of companies, collaborate with a variety of artists, and engage our audience/community in a very genuine and meaningful way – all in the interest of moving ourselves and this community forward. As I said at the beginning, I’m getting a little tired of all the “broken model” talk and so I look forward to taking a bold step toward defining and shaping a sustainable model for low budget filmmakers.</p> <p><strong>AND FINALLY, LOSE WEIGHT</strong> – I’m having a blast and would like to be doing this for a long time.</p> <p>So in closing, I offer these resolutions for a New Year and a New Decade in the hope that they will inspire others to do the same, within the limits of their own means and resources. And thanks to everyone who has been a collaborator, inspiration and supporter in 2009. You know who you are and I look forward to joining you again in the decade to come.</p> <p><a href="http://newbreed.workbookproject.com">NEW BREED</a> – stories from the front lines of taking a vision from script to screen and beyond.<br /> <br /> <strong>Zak Forsman</strong> is an award-winning American independent filmmaker whose emotionally-charged work is known for highly authentic performances and beautiful compositions. Ain’t It Cool News praised his work as “…brilliant…” and “…absolutely gorgeous…”. His stories often depict compelling human threads in a poetic and minimalist style that reflect deep sympathy for the brokenness of people. Recently, he wrote and directed the feature-length motion picture, “Heart of Now” (currently in post) and the short films, “I Fucking Hate You” and “Eloquent Graffiti”. He is currently developing two new DIY cross-media projects for production in 2009 and 2010 respectively.</p> <img src="http://workbookproject.com/?ak_action=api_record_view&amp;id=1247&amp;type=feed" alt="" />Fri, 01 Jan 2010 15:58:30 GMThttp://soup.remixablefilms.net/post/39986359/NEW-BREED-A-NEW-YEAR-S-RESOLUTIONurn:www-soup-io:1:39986359regularnew breednewscommunitydistrodiyindiesabi WBP roundup {"tags":["culture hacker","new breed","news"],"type":"regular","title":"\u003Ca href=\"http://workbookproject.com/2009/12/wbproundup/\"\u003EWBP roundup\u003C/a\u003E","source":"http://workbookproject.com/2009/12/wbproundup/","body":"\u003Cp\u003EThe WBP network will be growing in the coming months as we bring on additional contributors and finalize a new site design. The following are some recent posts by contributors.\u003Cbr /\u003E\n\u003C/p\u003E\n\u003Ch2\u003E\u003Cstrong\u003EOver at the New Breed\u003C/strong\u003E\u003C/h2\u003E\n\u003Cp\u003E\u003Cimg src=\"http://newbreed.workbookproject.com/wp-content/uploads/2009/12/packswide-500x209.jpg\" alt=\"fest submission\" /\u003E\u003Cbr /\u003E\n\u003Ca href=\"http://newbreed.workbookproject.com/2009/12/the-sabi-festival-strategy/\"\u003E\u003Cbr /\u003E\n\u003C/a\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Ca href=\"http://newbreed.workbookproject.com/2009/12/the-sabi-festival-strategy/\"\u003EThe SABI Festival Strategy\u003C/a\u003E\u003C/h3\u003E\n\u003Cp\u003Eby Zak Forsman\u003C/p\u003E\n\u003Cp\u003ESTEP ZERO: ASK YOURSELF WHY\u003C/p\u003E\n\u003Cp\u003EBe honest with yourself and ask why you want to do this. It will be a financial, emotional and physical drain to be sure. So you must define your goals and the reason why they are goals. For us, we have solidified our plans to release HEART OF NOW and WHITE KNUCKLES through our own distribution company, CINEFIST. So we are not seeking traditional distribution. And by \u201ctraditional\u201d I mean selling the domestic rights for 25 years, for less than $100,000 in advance and a tiny cut of the profit. Instead, we ARE seeking some rather important things to support a direct-to-audience distribution effort:\u003C/p\u003E\n\u003Cp\u003E* To meet new friends, filmmakers, fans and partners\u003Cbr /\u003E\n* To garner laurels, prestige, press and reviews\u003Cbr /\u003E\n* To announce a platform release to a larger audience\u003Cbr /\u003E\n* To make a little $$$ on DVD, soundtrack and merch sales at each screening\u003Cbr /\u003E\n* To get additional feedback from audiences\u003C/p\u003E\n\u003Cp\u003ESo, what does a modern, forward-thinking festival strategy look like? From the outside, it looks like the picture above \u2013 a bucket full of submission packets amounting to $1500 in fees for 40 festivals. I\u2019ve come to define our festival strategy by working backwards from our direct-to-audience distribution plan. We know we want to begin the latter in July 2010 so the focus had to go toward festivals that would play between now and the end of June. The intent being that if we are accepted, we can incorporate that opportunity into the distribution road map, without relying on it \u201cfor direction\u201d.\u003C/p\u003E\n\u003Cp\u003ESo how did I decide which festivals to submit to?\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"http://newbreed.workbookproject.com/2009/12/the-sabi-festival-strategy/\"\u003ERead More\u003C/a\u003E\u003C/p\u003E\n\u003Ch2\u003E\u003Cstrong\u003EOver at Culture Hacker\u003C/strong\u003E\u003C/h2\u003E\n\u003Cp\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Ca href=\"http://culturehacker.workbookproject.com/2009/12/doing-the-wave/\"\u003EDoing the Wave\u003C/a\u003E\u003C/h3\u003E\n\u003Cp\u003E\u003Cimg src=\"http://culturehacker.workbookproject.com/wp-content/uploads/2009/12/google_wave_logo.jpg\" height=\"65\" alt=\"wave\" width=\"65\" /\u003E\u003Cbr /\u003E\nDee Cook tries to make sense of Google Wave. Now that Google Wave has been out for a while, have you joined up? Is it living up to all your expectations, plus some? Or is it just something that you slobbered over because invitations were rare, but now you just keep forgetting to check in because you can\u2019t figure out what to do with it? \u003Ca href=\"http://culturehacker.workbookproject.com/2009/12/doing-the-wave/\"\u003ERead More\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"http://culturehacker.workbookproject.com/2009/12/the-first-ever-culture-hacker-gift-guide/\"\u003E\u003Cbr /\u003E\n\u003C/a\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Ca href=\"http://culturehacker.workbookproject.com/2009/12/the-first-ever-culture-hacker-gift-guide/\"\u003EThe First Ever Culture Hacker Gift Guide\u003C/a\u003E\u003C/h3\u003E\n\u003Cp\u003E- games, books, interactive experiences and tech are presented in a nice roundup by Haley Moore.\u003C/p\u003E\n\u003Cp\u003E\u003Cimg src=\"http://culturehacker.workbookproject.com/wp-content/uploads/2009/12/games.jpg\" alt=\"games\" /\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EMissing: Since January and Evidence: The Last Ritual\u003C/strong\u003E\u003Cbr /\u003E\nDreamcatcher Interactive, $19.99 and $29.99\u003Cbr /\u003E\nThese two games are actually on my Christmas list this year, because in spite of a ringing endorsement from Penny Arcade, I never got around to playing them. Released in 2004 and 2006, respectively, these games come as close as you can get to being an Alternate Reality Game in a box. Characters contact you through e-mail and solicit your help to catch a serial killer. (I haven\u2019t played yet, but I hear serial killers have email, too! Eep!)\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EUplink\u003C/strong\u003E\u003Cbr /\u003E\nIntroversion Software, \u00a310.00 \u2013 \u00a35.00\u003Cbr /\u003E\nWhen talking to friends about Rushkoff\u2019s Exoriare ARG, I made plenty of mention of how much it reminds me of Uplink, only to find very few people have played this cyberpunk indie classic. If you love feeling 1337 and jamming out to fantastic electronic music, this is a must-play.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EThe Hidden Park\u003C/strong\u003E\u003Cbr /\u003E\nJames Kane, $7.99\u003Cbr /\u003E\nGranted, Bulpadok\u2019s geocaching/augmented reality mashup game isn\u2019t everywhere\u2026yet. But if you have an iPhone and live near one of these parks, the game should not be missed. Unfortunately, there\u2019s no way to gift a single iPhone app, so I suggest wrapping an iTunes gift card in a printout of one of these sweet wallpapers.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"http://culturehacker.workbookproject.com/2009/12/the-first-ever-culture-hacker-gift-guide/\"\u003EAfter Jump \u2013 books, experiences, swag \u003C/a\u003E\u003C/p\u003E\n\u003Cimg src=\"http://workbookproject.com/?ak_action=api_record_view\u0026amp;id=1184\u0026amp;type=feed\" alt=\"\" /\u003E"} <p>The WBP network will be growing in the coming months as we bring on additional contributors and finalize a new site design. The following are some recent posts by contributors.<br /> </p> <h2><strong>Over at the New Breed</strong></h2> <p><img src="http://newbreed.workbookproject.com/wp-content/uploads/2009/12/packswide-500x209.jpg" alt="fest submission" /><br /> <a href="http://newbreed.workbookproject.com/2009/12/the-sabi-festival-strategy/"><br /> </a></p> <h3><a href="http://newbreed.workbookproject.com/2009/12/the-sabi-festival-strategy/">The SABI Festival Strategy</a></h3> <p>by Zak Forsman</p> <p>STEP ZERO: ASK YOURSELF WHY</p> <p>Be honest with yourself and ask why you want to do this. It will be a financial, emotional and physical drain to be sure. So you must define your goals and the reason why they are goals. For us, we have solidified our plans to release HEART OF NOW and WHITE KNUCKLES through our own distribution company, CINEFIST. So we are not seeking traditional distribution. And by “traditional” I mean selling the domestic rights for 25 years, for less than $100,000 in advance and a tiny cut of the profit. Instead, we ARE seeking some rather important things to support a direct-to-audience distribution effort:</p> <p>* To meet new friends, filmmakers, fans and partners<br /> * To garner laurels, prestige, press and reviews<br /> * To announce a platform release to a larger audience<br /> * To make a little $$$ on DVD, soundtrack and merch sales at each screening<br /> * To get additional feedback from audiences</p> <p>So, what does a modern, forward-thinking festival strategy look like? From the outside, it looks like the picture above – a bucket full of submission packets amounting to $1500 in fees for 40 festivals. I’ve come to define our festival strategy by working backwards from our direct-to-audience distribution plan. We know we want to begin the latter in July 2010 so the focus had to go toward festivals that would play between now and the end of June. The intent being that if we are accepted, we can incorporate that opportunity into the distribution road map, without relying on it “for direction”.</p> <p>So how did I decide which festivals to submit to?</p> <p><a href="http://newbreed.workbookproject.com/2009/12/the-sabi-festival-strategy/">Read More</a></p> <h2><strong>Over at Culture Hacker</strong></h2> <p></p> <h3><a href="http://culturehacker.workbookproject.com/2009/12/doing-the-wave/">Doing the Wave</a></h3> <p><img src="http://culturehacker.workbookproject.com/wp-content/uploads/2009/12/google_wave_logo.jpg" height="65" alt="wave" width="65" /><br /> Dee Cook tries to make sense of Google Wave. Now that Google Wave has been out for a while, have you joined up? Is it living up to all your expectations, plus some? Or is it just something that you slobbered over because invitations were rare, but now you just keep forgetting to check in because you can’t figure out what to do with it? <a href="http://culturehacker.workbookproject.com/2009/12/doing-the-wave/">Read More</a></p> <p><a href="http://culturehacker.workbookproject.com/2009/12/the-first-ever-culture-hacker-gift-guide/"><br /> </a></p> <h3><a href="http://culturehacker.workbookproject.com/2009/12/the-first-ever-culture-hacker-gift-guide/">The First Ever Culture Hacker Gift Guide</a></h3> <p>- games, books, interactive experiences and tech are presented in a nice roundup by Haley Moore.</p> <p><img src="http://culturehacker.workbookproject.com/wp-content/uploads/2009/12/games.jpg" alt="games" /></p> <p><strong>Missing: Since January and Evidence: The Last Ritual</strong><br /> Dreamcatcher Interactive, $19.99 and $29.99<br /> These two games are actually on my Christmas list this year, because in spite of a ringing endorsement from Penny Arcade, I never got around to playing them. Released in 2004 and 2006, respectively, these games come as close as you can get to being an Alternate Reality Game in a box. Characters contact you through e-mail and solicit your help to catch a serial killer. (I haven’t played yet, but I hear serial killers have email, too! Eep!)</p> <p><strong>Uplink</strong><br /> Introversion Software, £10.00 – £5.00<br /> When talking to friends about Rushkoff’s Exoriare ARG, I made plenty of mention of how much it reminds me of Uplink, only to find very few people have played this cyberpunk indie classic. If you love feeling 1337 and jamming out to fantastic electronic music, this is a must-play.</p> <p><strong>The Hidden Park</strong><br /> James Kane, $7.99<br /> Granted, Bulpadok’s geocaching/augmented reality mashup game isn’t everywhere…yet. But if you have an iPhone and live near one of these parks, the game should not be missed. Unfortunately, there’s no way to gift a single iPhone app, so I suggest wrapping an iTunes gift card in a printout of one of these sweet wallpapers.</p> <p><a href="http://culturehacker.workbookproject.com/2009/12/the-first-ever-culture-hacker-gift-guide/">After Jump – books, experiences, swag </a></p> <img src="http://workbookproject.com/?ak_action=api_record_view&amp;id=1184&amp;type=feed" alt="" />Thu, 17 Dec 2009 05:10:00 GMThttp://soup.remixablefilms.net/post/38244051/WBP-roundupurn:www-soup-io:1:38244051regularculture hackernew breednews NEW BREED: A LOVELY Test Screening {"tags":["new breed","news","diy","film","test screening","filmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project"],"type":"regular","title":"\u003Ca href=\"http://workbookproject.com/2009/12/lovely-test-screening/\"\u003ENEW BREED: A LOVELY Test Screening\u003C/a\u003E","source":"http://workbookproject.com/2009/12/lovely-test-screening/","body":"\u003Cp\u003EBy\u003Ca href=\"http://grking.com/blog/\"\u003E Gary King\u003C/a\u003E \u003Cem\u003EFor background history on the film project \u2013 visit my previous New Breed Article: \u003C/em\u003E\u003Ca href=\"http://newbreed.workbookproject.com/2009/08/a-lovely-filmmaking-process/\"\u003E\u201cA LOVELY Filmmaking Process\u201d\u003C/a\u003E\u003Cbr /\u003E\n\u003Cbr /\u003E\nHaving achieved picture lock with \u003Ca href=\"http://www.whatsuplovely.com\"\u003EWHAT\u2019S UP LOVELY\u003C/a\u003E, I feel that I am now able to fully cover the details of the decision-making process during the editing stage \u2014 and how engaging with test audiences affected its final outcome. Mind you, we are still in post-production as of this writing (currently getting the score and sound work done) so never say never, but I\u2019m 99.9% sure that the edit is locked.\u003C/p\u003E\n\u003Cp\u003EAfter wrapping production in May 2009, I began the task of putting together an assembly cut based on the treatment that I had developed with Jenn Dees (who plays the main character \u201cLuci\u201d). Since I was editing the project myself, I took the very unorthodox approach of not slating a single take as we shot. I knew that I was going to personally log and organize all the footage \u2014 which meant watching every single frame that was shot (in addition to already having seen it \u201clive on the set\u201d). Becoming very familiar with the footage \u2014 every nuance and performance \u2014 would be my goal before beginning the creative edit. Would I do this again? It depends on the project. For something with a concrete script with scene numbers \u2014 no way. For another improv-based project such as this \u2014 probably.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"http://grking.com/blog/wp-content/uploads/2009/12/IMG_0373.jpg\"\u003E\u003Cimg title=\"IMG_0373\" class=\"alignright size-medium wp-image-2032\" src=\"http://grking.com/blog/wp-content/uploads/2009/12/IMG_0373-225x300.jpg\" height=\"300\" alt=\"IMG_0373\" width=\"225\" /\u003E\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EThe Editing Begins\u003C/strong\u003E\u003Cbr /\u003E\nHere is my LOVELY Editing Roadmap. I managed to sketch it out (during about Week 6 of the editing phase) while waiting to meet a friend at a hotel in New York\u2019s Union Square. Yes, my mind works at the oddest times which is why I try to bring a notebook me wherever I go.\u003C/p\u003E\n\u003Cp\u003E\u003Cem\u003E(CLICK THE PICTURE TO ENLARGE \u2014 there are spoliers in there, but I wouldn\u2019t worry about it. Good for you if you can read my chicken scratch let alone make sense of anything. I think I\u2019m insane.)\u003C/em\u003E\u003C/p\u003E\n\u003Cp\u003EAs you can see (or more likely as you CAN\u2019T see) \u2014 my mind was going all over the place as I ordered out every single scene of the film. I also added little notes for new ideas to try out. Then I shuffled scenes around a bit as I was sketching the roadmap as things became clearer on the order they needed to appear.\u003C/p\u003E\n\u003Cp\u003EI am sure this method is pretty unusual, but it definitely helped me since there was no formal script. And having edited for several weeks I finally could feel what was working and what was not in terms of storytelling and pacing.\u003C/p\u003E\n\u003Cp\u003EIn early August 2009, a preliminary cut was finished and in enough shape to share with an audience for feedback. Not having access to an affordable public venue, I invited people over to my apartment. Ideally for my next project(s) \u2013 I will be able to locate someplace in New York within my budget to hold test screenings. Many non-traditional places willing to let you use their space require the projector and screen \u2013 which I do not own. Researching such venues with the necessary equipment is on my To-Do list.\u003C/p\u003E\n\u003Cp\u003EAnonymous surveys were handed out to the audience members (comprised of close friends and colleagues \u2014 and friends of friends) after the screening. I also extended an invitation to stay afterward and discuss the film should they wish to share their thoughts in an open forum with others. Following the \u003Ca href=\"http://newbreed.workbookproject.com/2009/07/creative-collaboration-working-with-focus-groups-to-shape-the-edit/\"\u003Emodel provided by Zak Forsman\u003C/a\u003E, I informed everyone that I would not defend anything in the film during the talk. I was simply there to listen and address specific questions \u2014 which I turned back on them if at all possible to see how their initial reactions from the screening influenced their thoughts and conclusions about the film.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"http://grking.com/blog/wp-content/uploads/2009/05/dsc_0127-copy.jpg\"\u003E\u003Cimg title=\"dsc_0127-copy\" class=\"alignleft size-medium wp-image-1103\" src=\"http://grking.com/blog/wp-content/uploads/2009/05/dsc_0127-copy-300x201.jpg\" height=\"201\" alt=\"dsc_0127-copy\" width=\"300\" /\u003E\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EASSEMBLY CUT SCREENING\u003C/strong\u003E \u2013 \u003Cem\u003E76 mins\u003C/em\u003E \u2013 Initial reactions were mainly confusions and dislikes around three specific scenes (thankfully, it was consistently these three scenes or I would have been in trouble trying to figure out where to begin). To my relief everyone liked the main character \u201cLuci\u201d and actually wanted more of her \u2014 even though she already occupied about 90% of the screen time. This was a very good sign we were on the right track \u2014 as both Jenn and I felt it was crucial to create a likable character if the audience was to spend as much time with her as they do. For this cut, the original ending was entirely omitted and a new (more open-ended) one was created. This film leaves much to interpretation and I was concerned it was too out there for its own good. I am aware of the motto that \u201cIt\u2019s good to be ambiguous\u2026but you have to be clearly ambiguous.\u201d The good news was everyone seemed ok with the ending. It should be noted that the crowd invited consisted of people who enjoy arthouse cinema and therefore my target audience.\u003C/p\u003E\n\u003Cp\u003EBefore the next screening, I met with Jenn to discuss the audience reaction. We talked about the changes needed and some voiceover work that had to be revised to match the evolving storyline.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EROUGH CUT 1 SCREENING \u003C/strong\u003E -\u003Cem\u003E 71 mins\u003C/em\u003E \u2013 Original ending reinstated (but now placed in Act 1 of the film). Shaved off a few minutes by tightening every scene in the film (removed extraneous dialogue, added additional voiceover sequences). Anonymous surveys later revealed that now only one scene (of the original three unclear scenes identified at the previous screening) still needed some work. Additionally, post-screening conversations revealed that a few viewers picked up on the story elements loosely based on a literary classic (which shall remain nameless) which I was happy to hear \u2014 but I was encouraged to be more \u201cclearly ambiguous\u201d for the next cut should I wish viewers to really pick up on it. The talk also sparked a healthy debate in the room regarding the film\u2019s symbolism and themes (I just sat back and smiled knowing the film had done its job in that respect).\u003C/p\u003E\n\u003Cp\u003EBefore the next rough cut screening, I decided to get a few pick up shots (which was now 5 months later from the original shoot) with Jenn Dees and Aidan Kane (a supporting character) \u2014 mainly to create a newly found storyline that needed a few shots to set up. Luckily they had not changed their appearance drastically. Additionally, some major plot points in the original written treatment were not as important anymore and were dropped or trimmed down. Jenn also recorded some new voiceover material to replace previous content in light of some new story developments. We were both really encouraged in what we were discovering and shaping.\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"http://grking.com/blog/wp-content/uploads/2009/12/DSC_0914a1.JPG\"\u003E\u003Cimg title=\"DSC_0914a\" class=\"alignleft size-medium wp-image-2134\" src=\"http://grking.com/blog/wp-content/uploads/2009/12/DSC_0914a1-300x199.jpg\" height=\"199\" alt=\"DSC_0914a\" width=\"300\" /\u003E\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EROUGH CUT 2 SCREENING\u003C/strong\u003E \u2013 \u003Cem\u003E70 min\u003C/em\u003Es \u2013 Deleted 2 voiceover sequences, re-edited others. Original ending now shifted to Act 2 of the film with the newly created storyline. Added a new shot for the ending. Feedback was very positive and encouraging. Although not an all-time favorite director of mine, it was nice to hear someone say \u201cit\u2019s like a good David Lynch film.\u201d I also bit my lip and held back wanting to say to the group as the film ended, \u201cit looks like you all want to say WTF?\u201d Maybe that\u2019s a new genre? Instead of \u201carthouse cinema\u201d it should be called \u201cwtf cinema\u201d \u2014 meant in a good way.\u003C/p\u003E\n\u003Cp\u003EThe most positive aspect of the last test screening was the questions raised were exactly the ones I wanted to hear \u2014 but did not wish the film to answer. It had achieved its goal and I was a proud father.\u003C/p\u003E\n\u003Cp\u003EI went out with Jenn for a last round of pick up shots to help flesh out visually the final voiceover work. I also tinkered with swapping a few shots around \u2014 but nothing major was changed. I should also point out that in between these formal test audience screenings, I was creating multiple versions of the film and sharing them with Jenn and a few other close people for feedback.\u003C/p\u003E\n\u003Cp\u003ESo here we are. At Picture Lock.\u003C/p\u003E\n\u003Cp\u003EAs they say, a movie is written 3 times:\u003C/p\u003E\n\u003Cp\u003E#1 \u2013 script (when you write it)\u003Cbr /\u003E\n#2 \u2013 filming (when you shoot it)\u003Cbr /\u003E\n#3 \u2013 editing (when you edit it)\u003C/p\u003E\n\u003Cp\u003EFor this improv based project, the whole movie ultimately comes down to the editing. Stories could be added, deleted or shaped based on the direction we wanted to go. And luckily, the way it was shot we had some flexibility to do it. We were not always locked in to one plot point. We had some options.\u003C/p\u003E\n\u003Cp\u003EFrom the 30+ hours of footage, LOVELY has been shaped into a nice 69-minute film. You can read about how I feel regarding its running time \u003Ca href=\"http://grking.com/blog/index.php/2009/11/20/lovely-achieves-picture-lock-size-doesnt-matter/\"\u003Eon my blog entry titled \u201cSize Doesn\u2019t Matter\u201d\u003C/a\u003E.\u003C/p\u003E\n\u003Cp\u003EI love the test screening process. If nothing else, it gets an extra set of eyes on your film to gauge how it is working (or not). Sometimes a filmmaker can be too connected to the material and not realize that important elements can be lost in translation to others. Of course, it would be impossible to please every viewer in the room and that should never be the goal. Think of it as just another tool \u2014 a very valuable one \u2014 to help determine if you are connecting with your audience the way you want to.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ENext Up:\u003C/strong\u003E Scoring the Film With 2 Composers\u003C/p\u003E\n\u003Cp\u003EHere is the Official Trailer:\u003C/p\u003E\n\u003Cp\u003E\u003Cobject height=\"270\" width=\"480\"\u003E\u003Cembed src=\"http://vimeo.com/moogaloop.swf?clip_id=7832902\u0026amp;server=vimeo.com\u0026amp;show_title=1\u0026amp;show_byline=1\u0026amp;show_portrait=1\u0026amp;color=00ADEF\u0026amp;fullscreen=1\" type=\"application/x-shockwave-flash\" height=\"270\" width=\"480\" /\u003E\u003C/object\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"http://vimeo.com/7832902\"\u003EWHAT\u2019S UP LOVELY \u2013 Official Trailer\u003C/a\u003E from \u003Ca href=\"http://vimeo.com/grking\"\u003EGary King\u003C/a\u003E on \u003Ca href=\"http://vimeo.com\"\u003EVimeo\u003C/a\u003E.\u003C/p\u003E\n\u003Cp\u003E\u003Cobject height=\"340\" width=\"560\"\u003E\u003Cembed src=\"http://www.youtube.com/v/ownpU-bNhDA\u0026amp;hl=en_US\u0026amp;fs=1\u0026amp;\" type=\"application/x-shockwave-flash\" height=\"340\" width=\"560\" /\u003E\u003C/object\u003E\u003C/p\u003E\n\u003Cp\u003E\u003C/p\u003E\n\u003Ch3\u003EFor more stories from the front lines visit the \u003Ca href=\"http://newbreed.workbookproject.com\"\u003ENew Breed\u003C/a\u003E. \u003C/h3\u003E\n\u003Cp\u003E\u003Cstrong\u003E\u003Ca href=\"http://grking.com/blog/\"\u003EGary King\u003C/a\u003E\u003C/strong\u003E is an independent filmmaker based in New York whose work is recognized for powerful performances with an emphasis on a strong, visual style. He made his feature film debut with the critically acclaimed drama \u201cNew York Lately\u201d. His ability to skillfully apply his filmmaking craft across genres led him to direct the grisly indie horror film \u201cDismal\u201d from Fearmakers. He is currently in post-production with his latest DIY feature film \u201cWhat\u2019s Up Lovely\u201d which already has film websites buzzing about its visual style and elegance. It will be released in 2010.\u003C/p\u003E\n\u003Cimg src=\"http://workbookproject.com/?ak_action=api_record_view\u0026amp;id=1153\u0026amp;type=feed\" alt=\"\" /\u003E"} <p>By<a href="http://grking.com/blog/"> Gary King</a> <em>For background history on the film project – visit my previous New Breed Article: </em><a href="http://newbreed.workbookproject.com/2009/08/a-lovely-filmmaking-process/">“A LOVELY Filmmaking Process”</a><br /> <br /> Having achieved picture lock with <a href="http://www.whatsuplovely.com">WHAT’S UP LOVELY</a>, I feel that I am now able to fully cover the details of the decision-making process during the editing stage — and how engaging with test audiences affected its final outcome. Mind you, we are still in post-production as of this writing (currently getting the score and sound work done) so never say never, but I’m 99.9% sure that the edit is locked.</p> <p>After wrapping production in May 2009, I began the task of putting together an assembly cut based on the treatment that I had developed with Jenn Dees (who plays the main character “Luci”). Since I was editing the project myself, I took the very unorthodox approach of not slating a single take as we shot. I knew that I was going to personally log and organize all the footage — which meant watching every single frame that was shot (in addition to already having seen it “live on the set”). Becoming very familiar with the footage — every nuance and performance — would be my goal before beginning the creative edit. Would I do this again? It depends on the project. For something with a concrete script with scene numbers — no way. For another improv-based project such as this — probably.</p> <p><a href="http://grking.com/blog/wp-content/uploads/2009/12/IMG_0373.jpg"><img class="alignright size-medium wp-image-2032" title="IMG_0373" src="http://grking.com/blog/wp-content/uploads/2009/12/IMG_0373-225x300.jpg" height="300" alt="IMG_0373" width="225" /></a></p> <p><strong>The Editing Begins</strong><br /> Here is my LOVELY Editing Roadmap. I managed to sketch it out (during about Week 6 of the editing phase) while waiting to meet a friend at a hotel in New York’s Union Square. Yes, my mind works at the oddest times which is why I try to bring a notebook me wherever I go.</p> <p><em>(CLICK THE PICTURE TO ENLARGE — there are spoliers in there, but I wouldn’t worry about it. Good for you if you can read my chicken scratch let alone make sense of anything. I think I’m insane.)</em></p> <p>As you can see (or more likely as you CAN’T see) — my mind was going all over the place as I ordered out every single scene of the film. I also added little notes for new ideas to try out. Then I shuffled scenes around a bit as I was sketching the roadmap as things became clearer on the order they needed to appear.</p> <p>I am sure this method is pretty unusual, but it definitely helped me since there was no formal script. And having edited for several weeks I finally could feel what was working and what was not in terms of storytelling and pacing.</p> <p>In early August 2009, a preliminary cut was finished and in enough shape to share with an audience for feedback. Not having access to an affordable public venue, I invited people over to my apartment. Ideally for my next project(s) – I will be able to locate someplace in New York within my budget to hold test screenings. Many non-traditional places willing to let you use their space require the projector and screen – which I do not own. Researching such venues with the necessary equipment is on my To-Do list.</p> <p>Anonymous surveys were handed out to the audience members (comprised of close friends and colleagues — and friends of friends) after the screening. I also extended an invitation to stay afterward and discuss the film should they wish to share their thoughts in an open forum with others. Following the <a href="http://newbreed.workbookproject.com/2009/07/creative-collaboration-working-with-focus-groups-to-shape-the-edit/">model provided by Zak Forsman</a>, I informed everyone that I would not defend anything in the film during the talk. I was simply there to listen and address specific questions — which I turned back on them if at all possible to see how their initial reactions from the screening influenced their thoughts and conclusions about the film.</p> <p><a href="http://grking.com/blog/wp-content/uploads/2009/05/dsc_0127-copy.jpg"><img class="alignleft size-medium wp-image-1103" title="dsc_0127-copy" src="http://grking.com/blog/wp-content/uploads/2009/05/dsc_0127-copy-300x201.jpg" height="201" alt="dsc_0127-copy" width="300" /></a></p> <p><strong>ASSEMBLY CUT SCREENING</strong> – <em>76 mins</em> – Initial reactions were mainly confusions and dislikes around three specific scenes (thankfully, it was consistently these three scenes or I would have been in trouble trying to figure out where to begin). To my relief everyone liked the main character “Luci” and actually wanted more of her — even though she already occupied about 90% of the screen time. This was a very good sign we were on the right track — as both Jenn and I felt it was crucial to create a likable character if the audience was to spend as much time with her as they do. For this cut, the original ending was entirely omitted and a new (more open-ended) one was created. This film leaves much to interpretation and I was concerned it was too out there for its own good. I am aware of the motto that “It’s good to be ambiguous…but you have to be clearly ambiguous.” The good news was everyone seemed ok with the ending. It should be noted that the crowd invited consisted of people who enjoy arthouse cinema and therefore my target audience.</p> <p>Before the next screening, I met with Jenn to discuss the audience reaction. We talked about the changes needed and some voiceover work that had to be revised to match the evolving storyline.</p> <p><strong>ROUGH CUT 1 SCREENING </strong> -<em> 71 mins</em> – Original ending reinstated (but now placed in Act 1 of the film). Shaved off a few minutes by tightening every scene in the film (removed extraneous dialogue, added additional voiceover sequences). Anonymous surveys later revealed that now only one scene (of the original three unclear scenes identified at the previous screening) still needed some work. Additionally, post-screening conversations revealed that a few viewers picked up on the story elements loosely based on a literary classic (which shall remain nameless) which I was happy to hear — but I was encouraged to be more “clearly ambiguous” for the next cut should I wish viewers to really pick up on it. The talk also sparked a healthy debate in the room regarding the film’s symbolism and themes (I just sat back and smiled knowing the film had done its job in that respect).</p> <p>Before the next rough cut screening, I decided to get a few pick up shots (which was now 5 months later from the original shoot) with Jenn Dees and Aidan Kane (a supporting character) — mainly to create a newly found storyline that needed a few shots to set up. Luckily they had not changed their appearance drastically. Additionally, some major plot points in the original written treatment were not as important anymore and were dropped or trimmed down. Jenn also recorded some new voiceover material to replace previous content in light of some new story developments. We were both really encouraged in what we were discovering and shaping.</p> <p><a href="http://grking.com/blog/wp-content/uploads/2009/12/DSC_0914a1.JPG"><img class="alignleft size-medium wp-image-2134" title="DSC_0914a" src="http://grking.com/blog/wp-content/uploads/2009/12/DSC_0914a1-300x199.jpg" height="199" alt="DSC_0914a" width="300" /></a></p> <p><strong>ROUGH CUT 2 SCREENING</strong> – <em>70 min</em>s – Deleted 2 voiceover sequences, re-edited others. Original ending now shifted to Act 2 of the film with the newly created storyline. Added a new shot for the ending. Feedback was very positive and encouraging. Although not an all-time favorite director of mine, it was nice to hear someone say “it’s like a good David Lynch film.” I also bit my lip and held back wanting to say to the group as the film ended, “it looks like you all want to say WTF?” Maybe that’s a new genre? Instead of “arthouse cinema” it should be called “wtf cinema” — meant in a good way.</p> <p>The most positive aspect of the last test screening was the questions raised were exactly the ones I wanted to hear — but did not wish the film to answer. It had achieved its goal and I was a proud father.</p> <p>I went out with Jenn for a last round of pick up shots to help flesh out visually the final voiceover work. I also tinkered with swapping a few shots around — but nothing major was changed. I should also point out that in between these formal test audience screenings, I was creating multiple versions of the film and sharing them with Jenn and a few other close people for feedback.</p> <p>So here we are. At Picture Lock.</p> <p>As they say, a movie is written 3 times:</p> <p>#1 – script (when you write it)<br /> #2 – filming (when you shoot it)<br /> #3 – editing (when you edit it)</p> <p>For this improv based project, the whole movie ultimately comes down to the editing. Stories could be added, deleted or shaped based on the direction we wanted to go. And luckily, the way it was shot we had some flexibility to do it. We were not always locked in to one plot point. We had some options.</p> <p>From the 30+ hours of footage, LOVELY has been shaped into a nice 69-minute film. You can read about how I feel regarding its running time <a href="http://grking.com/blog/index.php/2009/11/20/lovely-achieves-picture-lock-size-doesnt-matter/">on my blog entry titled “Size Doesn’t Matter”</a>.</p> <p>I love the test screening process. If nothing else, it gets an extra set of eyes on your film to gauge how it is working (or not). Sometimes a filmmaker can be too connected to the material and not realize that important elements can be lost in translation to others. Of course, it would be impossible to please every viewer in the room and that should never be the goal. Think of it as just another tool — a very valuable one — to help determine if you are connecting with your audience the way you want to.</p> <p><strong>Next Up:</strong> Scoring the Film With 2 Composers</p> <p>Here is the Official Trailer:</p> <p></p> <p><a href="http://vimeo.com/7832902">WHAT’S UP LOVELY – Official Trailer</a> from <a href="http://vimeo.com/grking">Gary King</a> on <a href="http://vimeo.com">Vimeo</a>.</p> <p></p> <p></p> <h3>For more stories from the front lines visit the <a href="http://newbreed.workbookproject.com">New Breed</a>. </h3> <p><strong><a href="http://grking.com/blog/">Gary King</a></strong> is an independent filmmaker based in New York whose work is recognized for powerful performances with an emphasis on a strong, visual style. He made his feature film debut with the critically acclaimed drama “New York Lately”. His ability to skillfully apply his filmmaking craft across genres led him to direct the grisly indie horror film “Dismal” from Fearmakers. He is currently in post-production with his latest DIY feature film “What’s Up Lovely” which already has film websites buzzing about its visual style and elegance. It will be released in 2010.</p> <img src="http://workbookproject.com/?ak_action=api_record_view&amp;id=1153&amp;type=feed" alt="" />Thu, 10 Dec 2009 06:16:10 GMThttp://soup.remixablefilms.net/post/37457059/NEW-BREED-A-LOVELY-Test-Screeningurn:www-soup-io:1:37457059regularnew breednewsdiyfilmtest screeningfilmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project WBP celebrates 3 years {"tags":["news","update","culture hacker","new breed","radar","wbp","wbp award","filmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project"],"type":"regular","title":"\u003Ca href=\"http://workbookproject.com/2009/12/wbp-celebrates-3-years/\"\u003EWBP celebrates 3 years\u003C/a\u003E","source":"http://workbookproject.com/2009/12/wbp-celebrates-3-years/","body":"\u003Cp\u003EWBP is growing by leaps and bounds. We just celebrated 3 years this past November. What started as a blog has grown to into a network both online and offline. 2010 promises even more growth as we expand our list of contributors, redesign our sites, and host a number of events here in the US and in Europe. WBP is an open creative network that is centered on assisting those working in film, music, gaming, design and software with resources and networking to fund, create, distribute and sustain from their creative work. We welcome your suggestions and if you\u2019re working on interesting and cutting edge projects please let us know as we\u2019re always looking for contributors. And finally we\u2019d like to thank ALL the volunteers who help to make WBP possible. Many people share their time and talents and as a result we can do much with little. If you\u2019d like to volunteer we\u2019d love to hear from you work [@] workbookproject dot com\u003C/p\u003E\n\u003Cp\u003EA look at the past year\u2026\u003C/p\u003E\n\u003Ch2\u003E\u003Ca href=\"http://diydays.com\"\u003EDIY DAYS\u003C/a\u003E\u003C/h2\u003E\n\u003Cp\u003E a roving conference for those who create \u2013 This past year DIY DAYS made two stops. DIY DAYS Philadelphia was our largest event to date with over 40 speakers and 22 sessions! Last month DIY DAYS traveled to LA for an evening of talks and networking. The videos for the LA event are now available \u003Ca href=\"http://diydays.com/category/vid/\"\u003Eonline\u003C/a\u003E. \u003C/p\u003E\n\u003Cp\u003E\u003Cembed src=\"http://blip.tv/play/kG2BsZkpAg\" type=\"application/x-shockwave-flash\" height=\"376\" width=\"480\" /\u003E\u003C/p\u003E\u003Cblockquote\u003EThe world of discovery and distribution is changing by the moment. DIY and hybrid distribution is becoming the A option for many filmmakers. But how do you find the strategy that\u2019s going to work best for you? How do you reach and engage audiences while achieving a degree of sustainability? Join Jon Reiss, award winning filmmaker and DIY distribution expert as he shares stories from the frontlines, much of which can be applied to those wishing to connect their creative efforts with an audience in meaningfully ways.\u003C/blockquote\u003E\u003Cp\u003E\u003C/p\u003E\n\u003Cp\u003Esite: \u003Ca href=\"http://jonreiss.com/blog/\"\u003E\u003Cu\u003Ewww.jonreiss.com\u003C/u\u003E\u003C/a\u003E\u003Cbr /\u003E\ntwitter: \u003Ca href=\"http://twitter.com/Jon_Reiss\"\u003E\u003Cu\u003E@jon_reiss\u003C/u\u003E\u003C/a\u003E\u003C/p\u003E\n\u003Ch2\u003E\u003Ca href=\"http://radar.workbookproject.com\"\u003ERADAR\u003C/a\u003E\u003C/h2\u003E\n\u003Cp\u003E a look at the cutting edge of storytelling and creativity \u2013 WBP Labs an agency / think thank / project producer launched its first project this year. RADAR a mobile / online series and offline experience which centers on interesting and unique creative and storytelling projects. Within the last year WBP Labs has produced 24 episodes of RADAR and staged offline RADAR experiences. Season 2 is now airing on Babelgum and Season 3 is in the works. \u003C/p\u003E\n\u003Cp\u003E\u003Cobject type=\"application/x-shockwave-flash\" height=\"345\" width=\"570\"\u003E\u003C/object\u003E \u003C/p\u003E\n\u003Cblockquote\u003E\u003Cp\u003EIllustrator Sophie Blackall has read thousands of missed connections posts. A self confessed addict of these intimate, fleeting moments described in haste and posted in public, she trawls through them daily to find the most visual, humorous, lyrical or wierd confessions or pleas, before creating a similarly spontaneous illustration she then posts to her blog. We talk to Sophie about the significance of shared moments between strangers, and create the moments that might have been.\u003C/p\u003E\u003C/blockquote\u003E\n\u003Cp\u003E\u003Ca href=\"http://newbreed.workbookproject.com\"\u003E\u003Cbr /\u003E\n\u003C/a\u003E\u003C/p\u003E\u003Ch2\u003E\u003Ca href=\"http://newbreed.workbookproject.com\"\u003ENEW BREED\u003C/a\u003E\u003C/h2\u003E\u003Ca href=\"http://newbreed.workbookproject.com\"\u003E\n\u003Cp\u003E\u003C/p\u003E\u003C/a\u003E \u2013 \u003Ca href=\"http://sabipictures.com/\"\u003EZak Forsman\u003C/a\u003E oversees a number of working filmmakers as they document their journey from script to screen. The contributors of the New Breed share their process, resources, and knowledge. \u003Cp\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Cstrong\u003ERecent posts include:\u003C/strong\u003E\u003C/h3\u003E\n\u003Cp\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Cstrong\u003E\u003Ca href=\"http://elephantdreamspictures.com/\"\u003EBen Hicks\u003C/a\u003E \u2013 A Glimpse of the Future?\u003C/strong\u003E\u003C/h3\u003E\n\u003Cp\u003EAfter tweeting, facebooking and e-mailing everyone on my contact list I successfully reached my $10,000 goal on \u003Ca href=\"http://www.kickstarter.com/projects/78440380/kids-go-free-to-fun-fun-time-a-16mm-indie-feature\"\u003Ekickstarter \u003C/a\u003Ethat I needed to finish up post production and to manufacture our first run of DVD\u2019s. (which we pre-sold 250 copies of)\u003C/p\u003E\n\u003Cp\u003EOnce the film was completed we uploaded the film onto The Pirate Bay and a few other torrent sites and in its first year had been downloaded over half a million times. These downloads also had the VODO icon at the end of the film that links to our online store and provides fans an easy way to donate or support us by buying DVD\u2019s, tee-shirts etc. You can also stream the film for free from our website, youtube, vimeo and a host of other channels which has resulted in additional exposure which helped get our film into over 200 film festivals and even helped us pick up some rewards. \u003Ca href=\"http://newbreed.workbookproject.com/2009/11/a-glimpse-of-the-future/\"\u003EREAD MORE\u003C/a\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Cstrong\u003E\u003Ca href=\"http://www.insearchofmovie.com/\"\u003EZeke Zelker\u003C/a\u003E \u2013 Indie Film Capitalism #3\u003C/strong\u003E\u003C/h3\u003E\n\u003Cp\u003EWe\u2019ve all heard from Hope, Weiler, Broderick, and many other sources exclaiming that indie filmmakers now-a-days need to sell things, besides their films, to sustain themselves. Filmmakers sell posters, soundtracks, t-shirts, etc. at screenings and off their websites to make a couple of bucks. I\u2019ve been doing this for over ten years. My peers always looked at me strangely, why was I selling merchandise for my little indie film? I was making money! If I have a captive audience why not sell them as much as I can? Remember I grew up in an amusement park. \u003Ca href=\"http://newbreed.workbookproject.com/2009/11/indie-film-capitalism-3/\"\u003EREAD MORE\u003C/a\u003E\u003C/p\u003E\n\u003Ch2\u003E\u003Ca href=\"http://culturehacker.workbookproject.com\"\u003ECULTURE HACKER\u003C/a\u003E\u003C/h2\u003E\n\u003Cp\u003E \u2013 Nick Braccia oversees a number of game designers and transmedia practitioners who document interesting projects and share thoughts about the design of stories and entertainment experiences that move beyond a single screen or medium. \u003C/p\u003E\n\u003Ch3\u003E\u003Cstrong\u003ERecent posts include:\u003C/strong\u003E\u003C/h3\u003E\n\u003Cp\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Cstrong\u003E\u003Ca href=\"http://twitter.com/toenolla\"\u003EHaley Moore\u003C/a\u003E \u2013 Ten Interactive Story Ideas for Layar\u003C/strong\u003E\u003C/h3\u003E\n\u003Cp\u003ELayar, the augmented reality browser that has been creeping up on Android phone users since May, hit the iPhone App Store last month. And yet, the Layar web site lists a big fat goose egg under the heading \u201cGames.\u201d I\u2019m just waiting for the other shoe to drop. I have dreams that start this way. Surely, someone out there has to be looking into Layar as a way to expand an ARG experience. While not as ubiquitous as phone or email, Layar is free to Android and iPhone users. The API is straightforward, and getting signed up to develop content for the system is as easy as submitting a good idea. \u003Ca href=\"http://culturehacker.workbookproject.com/2009/12/ten-interactive-story-ideas-for-layar/\"\u003EREAD MORE\u003C/a\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Cstrong\u003E\u003Ca href=\"http://popskullthemovie.com/blog/\"\u003EPeter Katz\u003C/a\u003E \u2013 IGC Independent Game Conference\u003C/strong\u003E\u003C/h3\u003E\n\u003Cp\u003ENovember 5-6 I covered the Independent Game Conference where game designers peddled their wares to buyers inside the halls of the Marriott Hotel in Marina del Rey. In between all this networking my friend Don Le filmed (later edited) my interviews with notable professionals and panels that explored subjects as diverse as building personal relationships through video games to new ways to purchase digital goods with micropayments. \u003Ca href=\"http://culturehacker.workbookproject.com/2009/12/igc-independent-game-conference/\"\u003EREAD MORE\u003C/a\u003E\u003C/p\u003E\n\u003Ch2\u003E\u003Ca href=\"http://workbookproject.com/award\"\u003EWBP discovery and distribution Award\u003C/a\u003E\u003C/h2\u003E\n\u003Cp\u003E \u2013 We\u2019re excited to announce that the WBP discovery and distribution Award will be expanding beyond a single run in LA and to multiple screens here in the US and oversees. More details will be announced soon. For \u003Ca href=\"http://workbookproject.com/award\"\u003Efull details\u003C/a\u003E on how the Award will help films reach screens in theaters, living rooms, online and via mobile devices visit the WBP award site. \u003C/p\u003E\n\u003Cimg src=\"http://workbookproject.com/?ak_action=api_record_view\u0026amp;id=1138\u0026amp;type=feed\" alt=\"\" /\u003E"} <p>WBP is growing by leaps and bounds. We just celebrated 3 years this past November. What started as a blog has grown to into a network both online and offline. 2010 promises even more growth as we expand our list of contributors, redesign our sites, and host a number of events here in the US and in Europe. WBP is an open creative network that is centered on assisting those working in film, music, gaming, design and software with resources and networking to fund, create, distribute and sustain from their creative work. We welcome your suggestions and if you’re working on interesting and cutting edge projects please let us know as we’re always looking for contributors. And finally we’d like to thank ALL the volunteers who help to make WBP possible. Many people share their time and talents and as a result we can do much with little. If you’d like to volunteer we’d love to hear from you work [@] workbookproject dot com</p> <p>A look at the past year…</p> <h2><a href="http://diydays.com">DIY DAYS</a></h2> <p> a roving conference for those who create – This past year DIY DAYS made two stops. DIY DAYS Philadelphia was our largest event to date with over 40 speakers and 22 sessions! Last month DIY DAYS traveled to LA for an evening of talks and networking. The videos for the LA event are now available <a href="http://diydays.com/category/vid/">online</a>. </p> <p></p><blockquote>The world of discovery and distribution is changing by the moment. DIY and hybrid distribution is becoming the A option for many filmmakers. But how do you find the strategy that’s going to work best for you? How do you reach and engage audiences while achieving a degree of sustainability? Join Jon Reiss, award winning filmmaker and DIY distribution expert as he shares stories from the frontlines, much of which can be applied to those wishing to connect their creative efforts with an audience in meaningfully ways.</blockquote><p></p> <p>site: <a href="http://jonreiss.com/blog/">www.jonreiss.com</a><br /> twitter: <a href="http://twitter.com/Jon_Reiss">@jon_reiss</a></p> <h2><a href="http://radar.workbookproject.com">RADAR</a></h2> <p> a look at the cutting edge of storytelling and creativity – WBP Labs an agency / think thank / project producer launched its first project this year. RADAR a mobile / online series and offline experience which centers on interesting and unique creative and storytelling projects. Within the last year WBP Labs has produced 24 episodes of RADAR and staged offline RADAR experiences. Season 2 is now airing on Babelgum and Season 3 is in the works. </p> <p> </p> <blockquote><p>Illustrator Sophie Blackall has read thousands of missed connections posts. A self confessed addict of these intimate, fleeting moments described in haste and posted in public, she trawls through them daily to find the most visual, humorous, lyrical or wierd confessions or pleas, before creating a similarly spontaneous illustration she then posts to her blog. We talk to Sophie about the significance of shared moments between strangers, and create the moments that might have been.</p></blockquote> <p><a href="http://newbreed.workbookproject.com"><br /> </a></p><h2><a href="http://newbreed.workbookproject.com">NEW BREED</a></h2><a href="http://newbreed.workbookproject.com"> <p></p></a> – <a href="http://sabipictures.com/">Zak Forsman</a> oversees a number of working filmmakers as they document their journey from script to screen. The contributors of the New Breed share their process, resources, and knowledge. <p></p> <h3><strong>Recent posts include:</strong></h3> <p></p> <h3><strong><a href="http://elephantdreamspictures.com/">Ben Hicks</a> – A Glimpse of the Future?</strong></h3> <p>After tweeting, facebooking and e-mailing everyone on my contact list I successfully reached my $10,000 goal on <a href="http://www.kickstarter.com/projects/78440380/kids-go-free-to-fun-fun-time-a-16mm-indie-feature">kickstarter </a>that I needed to finish up post production and to manufacture our first run of DVD’s. (which we pre-sold 250 copies of)</p> <p>Once the film was completed we uploaded the film onto The Pirate Bay and a few other torrent sites and in its first year had been downloaded over half a million times. These downloads also had the VODO icon at the end of the film that links to our online store and provides fans an easy way to donate or support us by buying DVD’s, tee-shirts etc. You can also stream the film for free from our website, youtube, vimeo and a host of other channels which has resulted in additional exposure which helped get our film into over 200 film festivals and even helped us pick up some rewards. <a href="http://newbreed.workbookproject.com/2009/11/a-glimpse-of-the-future/">READ MORE</a></p> <h3><strong><a href="http://www.insearchofmovie.com/">Zeke Zelker</a> – Indie Film Capitalism #3</strong></h3> <p>We’ve all heard from Hope, Weiler, Broderick, and many other sources exclaiming that indie filmmakers now-a-days need to sell things, besides their films, to sustain themselves. Filmmakers sell posters, soundtracks, t-shirts, etc. at screenings and off their websites to make a couple of bucks. I’ve been doing this for over ten years. My peers always looked at me strangely, why was I selling merchandise for my little indie film? I was making money! If I have a captive audience why not sell them as much as I can? Remember I grew up in an amusement park. <a href="http://newbreed.workbookproject.com/2009/11/indie-film-capitalism-3/">READ MORE</a></p> <h2><a href="http://culturehacker.workbookproject.com">CULTURE HACKER</a></h2> <p> – Nick Braccia oversees a number of game designers and transmedia practitioners who document interesting projects and share thoughts about the design of stories and entertainment experiences that move beyond a single screen or medium. </p> <h3><strong>Recent posts include:</strong></h3> <p></p> <h3><strong><a href="http://twitter.com/toenolla">Haley Moore</a> – Ten Interactive Story Ideas for Layar</strong></h3> <p>Layar, the augmented reality browser that has been creeping up on Android phone users since May, hit the iPhone App Store last month. And yet, the Layar web site lists a big fat goose egg under the heading “Games.” I’m just waiting for the other shoe to drop. I have dreams that start this way. Surely, someone out there has to be looking into Layar as a way to expand an ARG experience. While not as ubiquitous as phone or email, Layar is free to Android and iPhone users. The API is straightforward, and getting signed up to develop content for the system is as easy as submitting a good idea. <a href="http://culturehacker.workbookproject.com/2009/12/ten-interactive-story-ideas-for-layar/">READ MORE</a></p> <h3><strong><a href="http://popskullthemovie.com/blog/">Peter Katz</a> – IGC Independent Game Conference</strong></h3> <p>November 5-6 I covered the Independent Game Conference where game designers peddled their wares to buyers inside the halls of the Marriott Hotel in Marina del Rey. In between all this networking my friend Don Le filmed (later edited) my interviews with notable professionals and panels that explored subjects as diverse as building personal relationships through video games to new ways to purchase digital goods with micropayments. <a href="http://culturehacker.workbookproject.com/2009/12/igc-independent-game-conference/">READ MORE</a></p> <h2><a href="http://workbookproject.com/award">WBP discovery and distribution Award</a></h2> <p> – We’re excited to announce that the WBP discovery and distribution Award will be expanding beyond a single run in LA and to multiple screens here in the US and oversees. More details will be announced soon. For <a href="http://workbookproject.com/award">full details</a> on how the Award will help films reach screens in theaters, living rooms, online and via mobile devices visit the WBP award site. </p> <img src="http://workbookproject.com/?ak_action=api_record_view&amp;id=1138&amp;type=feed" alt="" />Fri, 04 Dec 2009 18:37:35 GMThttp://soup.remixablefilms.net/post/36870863/WBP-celebrates-3-yearsurn:www-soup-io:1:36870863regularnewsupdateculture hackernew breedradarwbpwbp awardfilmmaking,diy,how,to,interviews,discussions,film,movies,distribution,deal,making,opensource,workbook,project