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September 02 2010
Transmedia Talk Podcast – Episode 2
Welcome to the second episode of Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
This edition of Transmedia Talk covers the following…
NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk
Topics (start time shown in bold)
0:00:54 Apple’s iTV, Google TV, Boxee, Roku and Amazon on Demand
0:07:25 StoryLabs – international network of transmedia & new technology mentors
0:10:18 TransmediaNext – 3 days intensive transmedia training in London Sept 8th-10th
0:14:30 Transmedia funding – public vs private?
0:30:23 YouSuckatTransmedia, Christy’s top 5 tips for transmedia consultants and discussion about what can go wrong
0:46:11 J.J. Abram’s Super8 ARG: Scariestthingieversaw.com, http://www.rocketpoppeteers.com/, http://www.hooklineandminker.com/
Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Guests
Christy Dena from Universe Creation 101
Anita Ondine from Seize the Media
Dee Cook from Dog Tale Media
September 01 2010
Unnatural History – RADAR S3 Ep 33 [vid]
Unnatural History recaptures rare moments in time, both past and present. The project consists of still photos, taken of rebuilt miniature scenes. Some scenes recreate natural disasters while others capture a natural history seen within museums at time where history and science didn’t see eye to eye. The end result tricks the viewer into believing they are seeing life size scenes, instead of the miniature dioramas that they really are.
Relevant sites:
Credits:
CREATED by Lance Weiler & Alex Johnson
DIRECTOR Josh Cramer
EDITOR Jawad Metni
DP Jarin Blaschke
SEGMENT PRODUCER Janine Saunders
TITLE SEQUENCE Jordan Gray
POST PRODUCTION House of Trim
ADDITIONAL MUSIC by:
Pinback “Loro”
Morningbells “Octopus”
Saxon Shores “This Shameless Moment”
Managing THE LOST CHILDREN Storyworld with WordPress: Part 1
This is going to be basically a four part series on how we are going to try using WordPress to manage the storyworld of our project THE LOST CHILDREN. I’m hoping to deliver these parts about once a week. Might be a little off, since things with the film are very busy, but in general I am trying to document what we’re actually doing for the film as we go. I wrote a previous post about how to use WordPress to feed data to your mobile apps. In a sense, this is a follow-up to that post. Or more accurately, it is a prelude to that post. In part 3 of this series, I will loop back around to that JSON post and show you how it ties in with these.
Organizing Our Data
The first thing I need to say is I am no expert on Transmedia or ARGs or anything like that. There are many other people who are. So this post is not meant as me preaching The Truth down from on high. This post is meant as an exploration of what I am working on now, in the hopes that it sparks some others’ imaginations. In the interest of us all learning, I’m simply sharing the process we’re going through right now.
The second thing I need to say is that this is not a tutorial, and not something that just anyone can do. I’m actually writing some software for this, and the things I’m talking about here will require more custom software to deliver to users. Eventually, if this works, I will likely write a set of WP plugins to simplify this process and make it something anyone can use. But for now, I believe that ideas are what count, and I think many people will be able to understand the ideas here and maybe contribute some of their own.
This is sort of an experiment in stretching WordPress beyond it’s original purpose. The goal here is to see if we can use WordPress as a place to maintain our entire storyworld, and then feed that storyworld out to our various platforms; Tweets, Text Messages, Phone Calls, Location-based content, blogs, etc. The benefit here is that all of our data is in one place, it can be queried, analyzed, related, tagged with metadata, etc. Another benefit is that we are using a good deal of free tools.
What we want to end up with here, is a matrix of our related data, so we can easily know which characters are involved in a which storylines, campaigns, etc., or all of the platforms a certain character is involved in, etc.
There are some various groups out there writing Transmedia software systems right now, with the idea of licensing the technology. I’m sure these systems are far, far superior to what I’m doing. But another goal here is to encourage the lowest of low budget storytellers to think about these things, and know that you too can do them to some degree. Don’t be daunted by your lack of budget. Yes, I have software skills that save me money on a number of these things, but I am also using a lot of free software. Essentially, if you don’t count my time, and say hosting costs and the cost of asset creation, I am spending $0 on this.
WordPress 3.0
Many of you know WordPress as blog software. In recent times, it has grown in popularity to be more like CMS software. In reality, there is no difference between the two, it’s all just organizing data. But WP has added more and more features that can make it useful for far more than just your blog.
In 3.0 WP introduced a couple of very important concepts. The first concept is the Custom Post Type. This means in addition to “Posts” and “Pages” you can now create “Books,” “Songs,” “Dogs.” “Cats,” whatever you want.
The second concept is that of Custom Taxonomies. A taxonomy is just a big word for categorization(which I guess is a bigger word), it’s just a way to group stuff. WordPress comes out of the box with “Categories.” Now you can create a taxonomy called: “Buzzwords,” and then tag your content with Buzzword->Transmedia. That means you can now query your content and look for all of the content that tagged with the “Buzzword,” “Transmedia.” Make sense?
What We’re Using
-WordPress 3.0. This is the newest version of the software and you probably should be on this anyway.
-2 Plugins. So far, I have been doing what I’m doing with available plugins. Sort of. In a couple of cases, I made changes to those plugins for what I needed. But generally, I submit those changes back to the creators and they generally include the changes in their next release.
–The first plugin is Custom Post Type UI by WebDevStudios – allows you to have an admin interface for managing custom post types, then puts those in your admin menu on the left hand side of the Dashboard.
–The next one is Related by Matthias Siegel – allows you to manually relate posts to the current post you are editing. I altered it to call up all post types. Have not submitted this back to creator yet, but will do so probably this week.
I also make liberal use of what WordPress already comes with: The ability to add custom fields to a post, the ability to add media to a post, like images. This is all built in, saving us untold numbers of hours writing it ourselves.
Data is just Data
So what do we mean by data? A character is data in your storyworld. Their backstory, upbringing, photos, relationships, etc. Locations are data. A storyline is data. All of your content is data. The thing you have to understand is data is just data. A “post” post type is the same thing as a “page” post type as the same thing as a “character” post type, as a “text message” post type. These are all just buckets with different names.
So here is the content breakdown I’m working with for THE LOST CHILDREN:
Post Types available with WordPress install:
-Post – Main Site
-Page – Main Site
These are the types that come with every WordPress install. So I am allowing these to populate the main site: http://www.thelostchildrenmovie.com. Simple enough. Along with the built in Categories, this allows me to serve up content just like any other WordPress site.
Custom Content Types:
So once we’ve installed the Custom Post Type UI plugin, the left hand nav of the admin screen will have a new option for managing Custom Post Types. It’s at the very bottom. When you click add, you come to a screen for creating Custom Post Types.
As you can see on this screen, we are able to determine which standard post fields are available to this new post type. I usually just add them all. You never know when you might need something. You can also choose to mark a custom post type as “hierarchical.” This means that these post types can have parent post types and child post types. This too might come in very handy. So I mark it as true.
Here are the Custom Post Types we’re starting with for THE LOST CHILDREN, along with some of the custom fields that affect their functionality.
Storyline
BUILT IN FIELD: Title
BUILT IN FIELD: Body
CUSTOM FIELD: StartDate
CUSTOM FIELD: EndDate
Character
BUILT IN FIELD: Title ( for the character’s name )
BUILT IN FIELD: Body
Shadowman – We have a character in THE LOST CHILDREN called a Shadowman. No one knows how many of these there are and they can pop up at almost any time. Our first ARG will be based on these guys. The idea will be that they can be scattered around a city, and you go find them, and figure out what they really are. So I wanted to create a type that represents a character that may not really have a name or an identity of his own, but be available when we need him any number of times.
BUILT IN FIELD: Title
BUILT IN FIELD: Body
CUSTOM FIELD: Latitude
CUSTOM FIELD: Longitude – These fields make it possible for us to place this character on a map for location-based stuff.
Short Film – We’re assuming in our case, that any short films will be online, so we will give them a URL.
BUILT IN FIELD: Title
BUILT IN FIELD: Body
CUSTOM FIELD: URL
CUSTOM FIELD: StartDate
CUSTOM FIELD: EndDate
Text Message
BUILT IN FIELD: Title ( maybe for the subject field? )
BUILT IN FIELD: Body
CUSTOM FIELD: From
Phone Call (A phone call you receive in an ARG, say)
BUILT IN FIELD: Title
BUILT IN FIELD: Body
CUSTOM FIELD: URL – Perhaps to the audio file?
CUSTOM FIELD: Phone Number
External Blog – In THE LOST CHILDREN, some characters keep outside blogs on the web
BUILT IN FIELD: Title ( for the title of the external blog )
BUILT IN FIELD: Body
CUSTOM FIELD: External URL
Talisman – in our ARG, you can find certain talismans which help you discover, fight off, subdue and interrogate the Shadowmen for information
BUILT IN FIELD: Title
BUILT IN FIELD: Body
CUSTOM FIELD: Latitude
CUSTOM FIELD: Longitude – Make it possible to place this object on a map for location-based stuff.
So once you have created these custom post types, you’ll start to see them show up in the left hand admin nav. You can see the highlighted “Storylines” type in the image over there.
So, I’m still not sure if we are actually going with the idea of a “Storyline,” but it demonstrates a couple of things you can do with WordPress. Another word for this might be a “Campaign?” But I think the central idea is that it is a piece of content designed to last over a certain period of time. So I go to add new.
The Hector & Celia ARG
So here I create a storyline called “Hector & Celia.” The ARG we’re creating is about a young man and his sister, who are abducted by the Shadowmen. In the ARG, you will receive messages from Hector, you will chase down Shadowmen at actual physical locations, snap photos of them( through Augmented Reality ), gather talimans to fight them, interrogate them for info, and hopefully find Hector & Celia before it’s too late.
So this entry simply defines that particular storyline.
As I said above, a storyline will have a start date and an end date. WordPress posts already come with a publish date, meaning, you can set something to go live at a certain future date. But there is no concept of an end date. And if we’re doing a “storyline” or a “campaign” we want that. So I am using the Custom Fields capability available to every WordPress post type:
Okay there’ s a lot of information here. So I think I will cut off part 1 at this point. In part 2, I will pick up with creating other content types and relating them all to one another. In part 3, I will show how we are going to actually send this data out into our Transmedia elements. And I think in part 4, I will start to look at metrics and gathering user responses.
As I said at the top, this is an ongoing work in progress, what I am trying right now for my film’s launch in 2011. So I welcome any and all dialog.
August 31 2010
PULSE – Every Person in New York
Jason Polan is truly, the new wave of Renaissance Man. Michigan born, Jason moved to New York City and quickly made himself an institution. It began, with a New Yorker Cartoon that ran March 6th of 2006. By the next year, Jason had begun a multitude of projects. First, there was the Taco Bell Drawing club. This is where at first – Jason and a few friends would simply meet up and do some drawing at a Taco Bell restaurant. Now, this has spread all across the country. They even have tote bags. At the same time he started The Hand Project, a series in which he photocopied his hand in different positions which he then sold for 20 dollars a piece. However for a considerably larger sum Jason will come to your house, shake your hand, write up a certificate of authenticity for the encounter, and take a photo of the two of you with the certificate.

Now Jason has taken it upon himself to draw every single person in New York. A daunting task to most so Jason made it easier for all of us. Using a regular email account anyone can send a message directly to Jason listing what street corner they’ll be on, what you’ll be wearing, and a 2 minute window for him to arrive. In case he can’t make it there in time he doesn’t want you to wait. He has recently past 8300 portraits and threw himself a party . It was called the “One Tenth of One Percent Event” (as there are 8,363,710 New Yorkers awaiting him). The drawings are black ink on paper, and simple.

To the trained eye they resemble the work of long time New Yorker Magazine Cartoonist Roz Chast. Jason has also had a published New Yorker cartoon, bringing him to one of the highest planes of notoriety a New York artist can achieve.

Currently, Jason has 6 web sites operating covering all of his work. He also maintains a personal site. Not only is his work versatile, but also it is accessible. One day Jason walked through the Museum of Modern Art in January of 2005, and drew each and every piece in the building. This book is now sold through his website. The deluxe edition you ask? For $100 dollars, Jason will meet you at the museum, give you a personal tour, and buy you a hot dog or a pretzel afterwards. This is the new approach to art. Instead of cloaking himself in anonymity, Jason is readily available. Email him. He’ll write back.
His work can be found at JasonPolan.com
email: Art@jasonPolan.com

August 30 2010
Engaging Your Audience
This is a two-part blog post with this being the first part. The second part is here. And you can get a PDF of the full piece, including my earlier associated work on Content Strategy.
When creative people get in the zone they generate a ton of ideas for content and experiences that could all work with their transmedia world. However, with resources always limited, these ideas have to be whittled down to essentials, nice-to-haves and stuff-for-later. One approach is to optimize the mix of content such that it (a) maximizes audience engagement and (b) the longevity (or likelihood of traction) of the experience. In this context I’m using “content” to mean all the things and tools that the audience has at their disposal – from videos, images and text to forums, chat rooms, leaderboards and so on.
If we are to design transmedia projects that engage audiences then we need to understand what it means to be engaged. Most would agree that it’s more than just “a view” and that there are probably degrees of engagement ranging from “doing something” (like a click) to “creating something” (like remixing a video).
Audience engagement is explained in the next section.
1.1.1 Measuring engagement
In 2006, Ross Mayfield stated in his blog:
“The vast majority of users will not have a high level of engagement with a given group, and most tend to be free riders upon community value. But patterns have emerged where low threshold participation amounts to collective intelligence and high engagement provides a different form of collaborative intelligence”.
He coined the term “The Power Law of Participation” which is shown in his diagram below (Figure 1).
Figure 1 Power Law of Participation
This participation curve can also be applied to transmedia worlds and will be evident to those who’ve run an ARG. Figure 2 shows the participation law at work in Mike Dicks diagram “Rules of Engagement” in which he expects that only 20% of the audience will engage in the gaming content of a cross-platform experience compared to 75% with the “sit-back” media.
Figure 2 Audience Participation with Content
What this means is that if there’s less effort involved in participating in the storyworld (for example watching a video vs remixing a video) then more of the audience is likely to do it but you can’t say that they’re as engaged with world as those who are expending more effort. More effort on behalf of the audience implies that they must be more engaged, right? Well, yes and no.
It depends on how the individual audience member derives his or her pleasure from the world. Not everyone wants to or feels able to remix videos or contribute user-generated content yet nevertheless may be a strong advocate for the world – telling friends, family and strangers that they really ought to check out the content. Surely that’s an engaged audience too?
Forrester Research identifies four measures for engagement with media content: involvement, interaction, intimacy and influence. Developing this for our purposes of understanding engagement with a transmedia world, we should measure not only the audience’s interaction and contribution but also their affection and affinity towards the world – that is, what they say and how they feel about it.
Taking this approach, a Facebook “Like”, while taking such little time and effort, ranks pretty well on the engagement scale. It’s more than just any click. It’s a show of affection.
But to get that “Like” or to get a “Share”, you need to provide the mechanism and the content.
Figure 3 shows the three stages of engagement – Discovery, Experience & Exploration – that inform your content choices across my five levels of increasing engagement:
- Attention
- Evaluation
- Affection
- Advocacy
- Contribution.
Figure 3 Measuring Engagement
Stages of Engagement Discovery Experience Exploration Level of Engagement Attention Evaluation Affection Advocacy Contribution Content Type Teaser Trailer Target Participation Collaboration Goal for your content Find me.Fan comes to site and consumes low-involvement free “teaser content”
Try me.Fan increases engagement and consumes free “trailer content”
Love me.Fan spends money and decides that what I offer delivers on the promise, is entertaining and is worthwhile.
Talk about me.Fan tells friends.
Be me.Fan creates new content
How Be relevant Be credible Be exceptional Be spreadable Be open Measurement views, hits, time spent per view, number for content viewed (per channel & content (e.g. emails, blogs, videos, Twitter etc.) clicks, downloads, trials, registrations purchases, ratings, reviews, comments, blog posts, Twitter follows, Likes, community sign-ups, other memberships, subscriptions, repeat purchasesreferrals, reTweets, forwards, shares, embeds, satisfaction polls & questionnaires
Offline: focus groups, surveys
uploads, remixes, stories written, collaborations, fan moderators for forum, events held, other UGC
August 28 2010
Transmedia Talk Podcast – Episode 1
Welcome to the first episode of Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
download the podcast running time 51:22
This edition of Transmedia Talk covers the following.
Topics:
The Web is Dead
Facebook Places
Transmedia Panels at the 2011 SXSW
Scvngr
foursquare
Gowalla
Hosts:
Nick Braccia
Robert Pratten
Guests
Lance Weiler
Dee Cook
Haley Moore
Transmedia Talk Podcast – Episode 1
Welcome to the first episode of Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
download the podcast running time 51:22
This edition of Transmedia Talk covers the following.
Topics:
The Web is Dead
Facebook Places
Transmedia Panels at the 2011 SXSW
Scvngr
foursquare
Gowalla
Hosts:
Nick Braccia
Robert Pratten
Guests
Lance Weiler
Dee Cook
Haley Moore
August 26 2010
RADAR NYC 8.26.10
WBP Discovery & Distribution Winner – One Hundred Mornings
One Hundred Mornings, written and directed by Conor Horgan, is the winner of the WorkBook Project Discovery and Distribution Award. The WBP Discovery and Distribution Award gives a filmmaker an amazing prize consisting of a week long theatrical run in LA with social media, street team and PR support. On top of that, the filmmaker gets to keep the box office and we help to pull together the independent community in an effort to drive awareness around the film. One Hundred Mornings places the audience in a grim future where creature comforts such as electricity, hot water, and supermarkets have ceased to exist. In a wake of a world crisis, two couples head up in a lakeside cabin while the events of the outside world blow over. In a time where the word “recession” is blazoned across thousands of headlines, and the term “Third World America” seems more like a grim reality rather than the subject of a fictional work, One Hundred Mornings resounds with its take on a future where there is very few resources to be had or shared by the human race. Relying heavily on storytelling and character development rather than special effects or ornate love stories, One Hundred Mornings is one behemoth of a film. It’s dystopians roots show with the interpersonal relations in the story and the way they erode as the film goes on. Though eerie, One Hundred Mornings has a definite base on the very real possibility that this might be where the world is in a few decades or years. Be sure to check this film out if you’re in LA. The theatrical release will kick off Sept 16th at the Downtown Independent Theater. Event info here.
Noveller
Noveller is the solo project of Sarah Lipstate. Her music is soothing, but it is charged with a dramatic quality that rises from the electric distortions and peeps. The tracks are understated, but the intricate layering of audio creates drama within her musical pieces. It is amazing to hear electric guitar distortions being turned into organic sounds and musical aspects of nature. Currently, Noveller and unFact are touring (TOUR INFO) the United States of America and Canada, and will be coming to Brooklyn in September. Her latest album, Desert Fires, is available on CD via Lipstate’s own Saffron Recordings. On top of Sarah being an incredible musician and a RADAR favorite, she is also an incredible avant-garde filmmaker, with two short films that have screened at SXSW.
Listen to Noveller’s music: http://www.myspace.com/noveller
Watch Noveller’s films: http://sarahlipstate.com/wordpress/index.php/films/
Fashion Geek – Diana Eng
Fashion Geek written by Diana Eng shines a light on the point where style and technology converge. If Diana Eng is a recognizable name, that is because her collection was featured in our RADAR episode Fairytale Fashion (RADAR – Ep 31). Others might remember her for her Project Runway fame a few years ago where she gained recognition for being a “nerdy” fashion designer. She did not win her season, but the show put her on the map as a fashion designer that chooses to infuse whimsical fashion with cutting edge technology. Her book is a direct reflection of her combined love of LED lights and bright fabrics, but instead of simply showcasing her fashion aesthetic she uses the book to show how to add technological flares to common scarfs, hoodies, and other girlie articles of clothing. The guides are simple because of the step by step directions accompanied by full color photos to see how the project is supposed to turn out. Diana Eng places emphasis on the need for girls to learn math, science, and electronics, and she does a great job infusing the art of designing with the practicalities of technology.
Take a look inside the book or buy it here
NYCResistor Craft Night
The good people at Dr. Sketchy’s are throwing one of those new fangled flash mobs! Guess what! You’re invited! For those of you out of the loop Dr. Sketchy’s Anti-Art School is a premier underground art movement fueled by alternative stage performers and alcohol. Dr. Sketchy’s was started by Molly Crabapple in 2005, and has been a force to reckon with ever since, spreading from humble beginnings in Brooklyn to a true international sensation. As for the upcoming event, to get to go to the flash mob event you have to RSVP on Facebook (link: http://www.facebook.com/event.php?eid=144927295538627&ref=mf), and wait for Molly herself (twitter: http://twitter.com/mollycrabapple ) to tweet the address the day of! Off the cuff and spontaneous, but totally in vein of the types of events hosted by Dr. Sketchy’s. This event specifically will feature Kiki Valentine in infamous mermaid suit. This is sure to be one heck of a time down by the water. Be sure to RSVP!
August 28th: 6pm – 8pm
TBA
Event Info
@alliebrosh
At first glance Hyperbole and a Half looks like the brainchild of a elementary school kid with a penchant for Microsoft Paint. But after reading the latest post, always accompanied by one of Allie Brosh’s hilariously disfigured drawings, the blog’s tone becomes more than apparent. Allie Brosh is a devastatingly honest and silly blogger with ability to put into words and drawings the most awkward experiences and take the severity out of them. In her FAQs she admits that she draws cruddy drawings because they are funny, and she is totally right. Her distorted figures have the voice of the common man, who has to suffer with insecurities dancing and a severe fear of horror movies. It’s hard not to smirk when scrolling down this genuinely sincere blog.
http://hyperboleandahalf.blogspot.com/
August 25 2010
Fiction Films in Non-Fiction Formats: Why we shot THE LOST CHILDREN as a Doc
THE LOST CHILDREN is a fiction film, but being shot as if a documentary. This isn’t anything new these days. From the beautiful work of Guest and Co, to the inescapable Blair Witch, to the TV show The Office, this has become a pretty accepted dramatic format. So I wasn’t under any delusions of breaking new ground.
I wanted to write up an article detailing the reasons I did make this decision, in the hopes of clarifying, both for myself and others, some of the things I’m after with this project. I also wanted to provide this because I see a lot of people choosing the same format, without really thinking through why. I think it deserves some thought.
Economics of Independent Film in 2009
When we started this project, our intention was to make a $100K indie feature, shot on RED, and (hopefully) distributed through the usual means. We had the script ready for this production and had gone into pre-production. We had shoot dates set, the cast ready, and we were all set to roll.
But at the same time, everyone started talking about how distribution was changing, failing, crumbling, etc. And this stuff was coming from so many places, I started to get worried. I had not really thought about distribution up to that point, assuming we would worry about it when the film was done. But hearing all of this hue and cry, I decided I needed to do some research. I put the production on hold and did that. And the conclusion I came to was that we could probably make a good $100K RED film, but it was entirely likely that this film would be lost in the massive ocean of similar films pouring out of every nook and cranny. It’s not hard to have production value anymore. And the lower the point of entry gets, the higher the baseline gets.
Now, I do believe our story is good and unique and multi-dimensional, but I didn’t have faith that that would be enough. We had no name actors. I was a first time feature director. When I looked at it practically, I just thought there were going to be too many things to overcome. With $100K in borrowed money, I didn’t like the odds. I know that’s nothing in movie terms, but…it’s kind of a lot of money to me, when I wasn’t certain I could pay it back.
So I put the old brainbox in gear and started to really think about what my goals were with this film.
- Get through my first feature alive. I actually think this is a laudable goal; to actually finish a feature film that’s coherent, watchable, and compelling. Many first time features don’t even accomplish two of these.
- Challenge myself as a filmmaker. Paint myself into some corners and fight to get out of them.
- Focus on characters over visuals.
- Make the film for an amount low enough that I can afford to experiment with distribution strategies. I feel like this is critical for filmmakers right now. If I try one thing and it doesn’t work, I need to be able to try some others without the pressing need to make the money back. In fact, it’s much more important to me right now to learn what works and what doesn’t than to actually make the money back on this film. As it stands now, I don’t owe anyone anything for this film. It’s paid for.
“Filmmaking” and Storytelling
I made a short in 2009, called EVIE. With EVIE, I was still working very much on my “filmmaking” techniques; telling a story visually, manipulating elements to exact certain emotions from the audience. But as I finished the film and screened it at the Downtown Independent in July of that year, I realized I was getting bored with filmmaking. It seemed like everyone was doing it now, and so much of it was just starting to look the same, and there was a part of me that simply didn’t like the act of manipulating those elements to pull up emotions. I think it’s the part of me that needs to examine and think about everything. It’s hard for me to shut up and enjoy a summer popcorn movie if that movie is just stupid, lacking in logic of events or character. I’m just not willing to turn off the part of my brain that wants things to make sense.
Throughout 2009, I had started to really take an interest in things like mobile, transmedia, alternate entertainment forms. As I looked about more and more, it kept nagging at me that so many independent filmmakers were busy investigating 21st century distribution models, when they should be looking at 21st century entertainment forms. And increasingly, these forms are becoming multi-media. They can use filmed elements, text elements, interactive elements. For instance, while many struggle to get their films on mobile platforms, I find this largely a waste of time. I think we should be figuring out how to make content for mobile platforms.
All of this led me to decide that I was going to tell the story of THE LOST CHILDREN, as a more multi-media effort. This would be how we would try to differentiate ourselves in the ocean of pretty-good films. There is a LOST CHILDREN film, to be sure. It is told in the form of a documentary, but it follows a pretty standard 3 ACT structure.
But we’re also working on other ways of extending the storyworld out beyond the movie. There are going to be websites that tell certain aspects of the story. For instance, we removed one whole subplot from the film onto a website. This means the story plays out through the website, through comments on blog posts, through webcam videos, etc. Likewise, on our mobile platforms, the goal will not just be to put the movie on a phone, but to tell parts of the story through the phone; text messages, phone calls, location-based content, etc. Things only a phone can use to tell a story.
I came to view what I was doing with THE LOST CHILDREN, more as storytelling, than just filmmaking.
Filmmaking Exercise
There’s always been much debate on DVXUser( A filmmaker’s site I frequent ) about how much your gear does or does not matter. For my own viewing, gear matters almost not at all. I would much rather see a good story, well told and acted shot on crappy cameras, than the slickest thing on Earth lacking those same elements.
I’ve also always been fascinated by documentaries, and their ability to weave stories out of random and found materials. For instance, Ken Burns is able to tell a compelling story about the Civil War with little more than 150 yr old photos, voice-over, and music. I got to thinking about this a lot. See, with my own short films, I had been working toward ever slicker visual styles, trying to learn how to use the camera to build a certain emotion in the viewer, how to manufacture a specific moment for a specific impact. And I like all of this stuff. But I also started to get really interested in this question: What if I were limited to the material I had? How would I tell a compelling story then? Well, the story itself would have to be mighty compelling, wouldn’t it? The story of the Civil War or the Brooklyn Bridge are pretty friggin’ compelling.
At this point, I went back through THE LOST CHILDREN script, pretty much scene by scene. I was still confident that we were telling a pretty unique story, that we were telling it well. And as I read and re-read it, my confidence grew. And I thought, what if we tell this with only limited materials? It’s kind of the ultimate filmmaking exercise, I think. I’m not sure if they teach this in any film schools, but if I were teaching a filmmaking class, I would probably start by giving them a box of random old photos, and telling them to make a story out of those.
I’m also reminded of the comment Jack White made in It Might Get Loud. He says he likes old broken guitars. He likes making the process hard, forcing himself to fight the instrument, and wrestle a sound out of it. He thinks that pushes him forward as an artist. This idea just shot through me like a lightning bolt. And I realized I had been applying the same to THE LOST CHILDREN. What if I not only shot it like a documentary, with shaky cams and all the rest, but also actually shot some of the footage badly? Meaning, what if I had to go through some crazy post processes just to extract the image from the footage, as you might have to with found footage? What if I made it hard on myself?
Maybe it’s because movies are so hard to make anyway that people don’t think this way. Or maybe it’s because people are so focused on career and the business side these days, that they are too afraid to do anything but what’s accepted.
I joked with my girlfriend, an artist herself, that I had a confession to make: “I think I’m a video artist!” Which is funny because I am typically so critical of video art because so much of it lacks both discipline and basic mastery of the tools.
I became obsessed with this idea and spent the next several months re-working the script. Same story. I simply looked at how to tell the story in a different way. And I decided to be very strict about it. Meaning, if there was no valid reason to have a camera in the scene, then I would have to figure out some other way to tell that scene. Maybe it’s a voice recording. Maybe it’s a person re-telling it accompanied by photos. But if there was no real reason for a camera to be there, then that scene did not get shot.
Brecht
There’s another thing I like about documentaries, which is their purpose: to make you think about a subject and/or potentially do something about it. This is not the primary purpose of a fiction film. Certainly, some fiction films have causes and purposes associated with them, and the filmmakers are using the film as a way to raise awareness about those, but the primary purpose of the fiction film is to suck you into that world and take you on a ride. To make you forget what’s going on outside of that world for that hour and a half ( or increasingly, 3 hrs ). I started to realize that I love the purpose of documentaries. This is just kind of how I’m wired. I love reading, I love knowing how things work. I love history. I love thinking about things. But there was always something in the back of my mind nagging me and telling me that this was the road to a boring-ass film.
Then I saw my friend Vern’s latest play: “Lenin’s Embalmers.” In Lenin’s Embalmers, the characters regularly step out of the action and speak to the audience. After the play, over beers, I asked Vern why he had made this choice, and he said he was working with a “Brechtian kind of thing.” And that’s when it hit me. This is why I’m doing this.
I started in theater, so of course I was well aware of Brecht and his theories of theater. He often employed conventions which would intentionally remind the viewer that they were watching an artificial thing. And he did this for the very same reasons I like documentaries; so that the audience wouldn’t get so caught up in the emotion that they forgot to think about what they were seeing on stage. He intended the audience to maintain some measure of distance. Again, this is typically not the purpose of a fiction film.
Holy moly, what if this movie sucks???
I don’t know if documentary makers go through this, though I suspect they do, but the problem with shooting the way we did, is that you have about a million hours of footage. And you have to make that into something worth watching. In the past, I was a storyboard Nazi. I had the entire movie drawn out as a comic book ahead of time, so shooting it was largely a technical exercise; make sure you get the performances and the shots, and it’s going to be really hard to screw it up.
I’ve been editing THE LOST CHILDREN since about June 2010. And I’ve been one nervous mofo this whole summer. I’d dread looking at the edit for fear that it was as bad as I feared. But invariably, every time I did go back to it, I was drawn in, and it wasn’t so bad after all. When people asked how it was going, I would respond with: “I don’t think it will suck too badly.” Then I couldn’t take it anymore. I had to have some manner of validation. I sent an extremely rough draft of ACT I to a friend I could trust to be honest, and I had one question for him: “Should I just jump off a bridge right now?” His answer was without a doubt “No.” He felt like I had something there. Whew! But honestly, I didn’t completely believe him until this past week. I took off from all client work and secluded myself in my office to edit full time. I tightened up the first act and just about all of the second, and even moved into the third. And for the first time since we started shooting, I am honest to God excited to show this film.
Our goal right now is to have the project ready for the world by Jan 2011. That includes Transmedia content, mobile apps, and the completely finished film.
I’d say after that I am taking a vacation, but I know that’s just the beginning…
FCKD Mag – RADAR S3 Ep 32 [vid]
Ryan Watkins-Hughes, founder of the FCKD Mag project, is a deconstructionist through and through. In this latest project, Ryan is making a social commentary on advertisements by purchasing the flashiest, advert filled magazines and altering the covers as well as the ads inside of the magazine. By adding his artwork to the already printed magazine Ryan is replacing the “junk food for the brain” with his own work. Once he hacks the magazines he then “shopdrops” them back on the shelf, to be picked up by an unsuspecting consumer.
Relevant sites:
Credits:
CREATED by Lance Weiler & Alex Johnson
DIRECTOR Alex Johnson
DP Jeremy Saulnier
EDITOR Jawad Metni
SERIES PRODUCER Josh Cramer
SEGMENT PRODUCER Janine Saunders
TITLE SEQUENCE Jordan Gray
POST PRODUCTION House of Trim
ADDITIONAL MUSIC by:
Small Black “Despicable Dogs” Washed Out RMX
Tall Firs “Hairdo”
MossyRock “I Want to Eat Your Eyes Out”
FCKD Mag – RADAR S3 Ep 32 [vid]
Ryan Watkins-Hughes, founder of the FCKD Mag project, is a deconstructionist through and through. In this latest project, Ryan is making a social commentary on advertisements by purchasing the flashiest, advert filled magazines and altering the covers as well as the ads inside of the magazine. By adding his artwork to the already printed magazine Ryan is replacing the “junk food for the brain” with his own work. Once he hacks the magazines he then “shopdrops” them back on the shelf, to be picked up by an unsuspecting consumer.
Relevant sites:
Credits:
CREATED by Lance Weiler & Alex Johnson
DIRECTOR Alex Johnson
DP Jeremy Saulnier
EDITOR Jawad Metni
SERIES PRODUCER Josh Cramer
SEGMENT PRODUCER Janine Saunders
TITLE SEQUENCE Jordan Gray
POST PRODUCTION House of Trim
ADDITIONAL MUSIC by:
Small Black “Despicable Dogs” Washed Out RMX
Tall Firs “Hairdo”
MossyRock “I Want to Eat Your Eyes Out”
August 19 2010
RADAR NYC 8.19.10
Jay Shells – “Clean Up After Your Dog”
If we asked what some of you hate most about walking around in the city, chances are stepping in dog excrement would be at the top of most lists. There’s nothing worse than the sight and smell of ruined shoes, especially when they’re new or you’re far away from home. Thankfully, Jay Shells, of Subway Etiquette fame (RADAR 25 – Subway Etiquette), knows your pain. That’s why he’s put up this handy “Clean Up After Your Dog!” poster. While it’s not as clever as his MTA service-change silkscreens, the latest installation is well worth a look (especially for anyone who thinks they can get away with such a devious crime).
Small Black
written by: Alex Holmes

At a time when chill-wave is drifting out of every window in Brooklyn, it can be difficult to set your sound apart. Small Black is one of the bands that has managed to do just that. Their newest album, New Chain, on Jagjaguwar Records is due to hit Oct 26th. We came across Small Black a little while ago and knew we had to get their music into one of our episodes (you can look forward to that later in Season 3). Small Black, though, have been getting into a lot more than just the episode. In fact, we were happy to see that on May 25th Small Black played a show with another of our favorite RADAR contributors, reverb-y duo Javelin (featured in Ep 27, Auto-Tune the News). We recently got to see Small Black’s most recent music video, Bad Lover, and it’s a beautiful, carefully composed video (directed by friend Nick Bentgen), well worth your attention. Check out Bad Lover on Small Black’s website, and then set aside September 17th in your calendar, because the boys of Small Black are coming back to Brooklyn. In the dingy rock and roll hideaway that is Monster Island Basement, Small Black take to the stage with DOM, Total Slacker, and Oberhofer at 8PM. We’ll see you there.
Listen to Small Black’s newest single “Photojournalist” via Pitchfork
Interview with Dan Goldman
In case you hadn’t noticed, we’re pretty big fans of Dan Goldman, featuring him in a RADAR episode (RADAR Ep22 – Red Light Properties) and on the blog. Good news for everyone else who digs Goldman’s and his unique art stylings: The Daily Crosshatch has released an interview with the author/writer that picks his brain and dives into his creativity and influences. A must read, for sure. Also, next Red Light Properties chapter out August 24th with only 2 more chapters – last chapter on Sept 7th! It’s been a fun ride.
Interview Part 1
Interview Part 2
NYCResistor Craft Night
Prepare to clear your nighttime schedule every Thursday because NYC Resistor’s Craft Night is kicking off August 26th. The event is like a creative open mic night for any kind of artist – a night of collaboration where anyone can bring their current art project to work on it in a space of others. According to NYC Resistor, people have worked on knitting, mending, clothing reconstruction, web design, and even robots, so what is and isn’t a craft is totally up to you. If you’re a fan of Makerbot (RADAR Ep19) or Diana Eng’s Fairytale Fashion (RADAR Ep31) – this is where you’ll find them hanging out!
Every Thursday Night – 6pm
NYCResistor Labs
87 3rd Avenue, Brooklyn NY 11217
Event Info
note: if door is locked please call so we can let you in: 917-402-9737
@exitartnyc
While we love featuring the accounts of people we’ve showcased on RADAR before, sometimes it’s just best to post a Twitter feed that delivers the goods: links to some awesome sites. So, in the spirit of cool, we recommend you check out ExitArtNYC, the Twitter of the contemporary art non-profit.
RADAR NYC 8.19.10
Jay Shells – “Clean Up After Your Dog”
If we asked what some of you hate most about walking around in the city, chances are stepping in dog excrement would be at the top of most lists. There’s nothing worse than the sight and smell of ruined shoes, especially when they’re new or you’re far away from home. Thankfully, Jay Shells, of Subway Etiquette fame (RADAR 25 – Subway Etiquette), knows your pain. That’s why he’s put up this handy “Clean Up After Your Dog!” poster. While it’s not as clever as his MTA service-change silkscreens, the latest installation is well worth a look (especially for anyone who thinks they can get away with such a devious crime).
Small Black
written by: Alex Holmes

At a time when chill-wave is drifting out of every window in Brooklyn, it can be difficult to set your sound apart. Small Black is one of the bands that has managed to do just that. Their newest album, New Chain, on Jagjaguwar Records is due to hit Oct 26th. We came across Small Black a little while ago and knew we had to get their music into one of our episodes (you can look forward to that later in Season 3). Small Black, though, have been getting into a lot more than just the episode. In fact, we were happy to see that on May 25th Small Black played a show with another of our favorite RADAR contributors, reverb-y duo Javelin (featured in Ep 27, Auto-Tune the News). We recently got to see Small Black’s most recent music video, Bad Lover, and it’s a beautiful, carefully composed video (directed by friend Nick Bentgen), well worth your attention. Check out Bad Lover on Small Black’s website, and then set aside September 17th in your calendar, because the boys of Small Black are coming back to Brooklyn. In the dingy rock and roll hideaway that is Monster Island Basement, Small Black take to the stage with DOM, Total Slacker, and Oberhofer at 8PM. We’ll see you there.
Listen to Small Black’s newest single “Photojournalist” via Pitchfork
Interview with Dan Goldman
In case you hadn’t noticed, we’re pretty big fans of Dan Goldman, featuring him in a RADAR episode (RADAR Ep22 – Red Light Properties) and on the blog. Good news for everyone else who digs Goldman’s and his unique art stylings: The Daily Crosshatch has released an interview with the author/writer that picks his brain and dives into his creativity and influences. A must read, for sure. Also, next Red Light Properties chapter out August 24th with only 2 more chapters – last chapter on Sept 7th! It’s been a fun ride.
Interview Part 1
Interview Part 2
NYCResistor Craft Night
Prepare to clear your nighttime schedule every Thursday because NYC Resistor’s Craft Night is kicking off August 26th. The event is like a creative open mic night for any kind of artist – a night of collaboration where anyone can bring their current art project to work on it in a space of others. According to NYC Resistor, people have worked on knitting, mending, clothing reconstruction, web design, and even robots, so what is and isn’t a craft is totally up to you. If you’re a fan of Makerbot (RADAR Ep19) or Diana Eng’s Fairytale Fashion (RADAR Ep31) – this is where you’ll find them hanging out!
Every Thursday Night – 6pm
NYCResistor Labs
87 3rd Avenue, Brooklyn NY 11217
Event Info
note: if door is locked please call so we can let you in: 917-402-9737
@exitartnyc
While we love featuring the accounts of people we’ve showcased on RADAR before, sometimes it’s just best to post a Twitter feed that delivers the goods: links to some awesome sites. So, in the spirit of cool, we recommend you check out ExitArtNYC, the Twitter of the contemporary art non-profit.
August 18 2010
Fairytale Fashion – RADAR S3 Ep 31 [vid]
Diana Eng is at the cutting edge of two prominent fields that rarely intersect. Fusing Technology and Fashion in her series Fairy Tale Fashion, she is not only able to combine two worlds that she enjoys, but is also able to show a younger demographic that math, science, and engineering can be applied to fashion in a fun and creative way. We follow Diana through her process, starting at engineering collective NYC Resistor as she designs custom housings for her electronics, builds prototypes for sound and motion based LED lights which she threads into dresses, coats, and necklaces as she joins technology and fashion in a unique way.
Relevant sites:
Credits:
CREATED by Lance Weiler & Alex Johnson
DIRECTOR Alex Johnson
DP Charlie Beyer
EDITOR Jawad Metni
SERIES PRODUCER Josh Cramer
SEGMENT PRODUCER Janine Saunders
TITLE SEQUENCE Jordan Gray
POST PRODUCTION House of Trim
ADDITIONAL MUSIC by:
I Am Robot and Proud “401 Circuit”
Clark Able “Hot Jack Remix’”
Fairytale Fashion – RADAR S3 Ep 31 [vid]
Diana Eng is at the cutting edge of two prominent fields that rarely intersect. Fusing Technology and Fashion in her series Fairy Tale Fashion, she is not only able to combine two worlds that she enjoys, but is also able to show a younger demographic that math, science, and engineering can be applied to fashion in a fun and creative way. We follow Diana through her process, starting at engineering collective NYC Resistor as she designs custom housings for her electronics, builds prototypes for sound and motion based LED lights which she threads into dresses, coats, and necklaces as she joins technology and fashion in a unique way.
Relevant sites:
Credits:
CREATED by Lance Weiler & Alex Johnson
DIRECTOR Alex Johnson
DP Charlie Beyer
EDITOR Jawad Metni
SERIES PRODUCER Josh Cramer
SEGMENT PRODUCER Janine Saunders
TITLE SEQUENCE Jordan Gray
POST PRODUCTION House of Trim
ADDITIONAL MUSIC by:
I Am Robot and Proud “401 Circuit”
Clark Able “Hot Jack Remix’”
TCIBR: Ted Hope and Katie Holly on creative producing [audio]
TCIBR returns with a special podcast featuring Ted Hope (21 Grams, Adventureland) and Katie Holly (producer of One Hundred Mornings ). Topics covered include creative producing, community curation, making films you’re passionate about as well as what it takes to sustain as a filmmaker in today’s changing landscape.
The WorkBook Project is proud to present One Hundred Mornings the winner of the WBP Discovery and Distribution Award. One Hundred Mornings opens Sept 16th at the Downtown Independent Theater in LA and will run for a week. Special thanks to our partners IndieFlix, Slamdance, The Downtown Independent Theater, Cinema Speakeasy, and CineFist.
August 13 2010
RADAR NYC 8.13.10
Story Pirates – Tickle Monsters Are Robots
Check out the “Tickle Monsters Are Robots!!!!,” video from Story Pirates, who were featured in our latest RADAR episode (RADAR 30 – Story Pirates). There are many children’s entertainers out there, but none are quite like these guys, who actually draw their material from the children themselves. They go to schools, have children write creative stories, then the Story Pirates turn the stories into songs, and make a show out of it. The Story Pirates’ goal is to show kids what wonderful things can come from their very own unique ideas, which they hope will motivate kids to write more and to be more creative. This, along with their all-inclusive approach, which is aimed at focusing more on those who are not necessarily the best writers and are not always in the spotlight, makes Story Pirates not only creative and pretty hilarious, but also inspiration and respectable. Check out the video for their song “Tickle Monsters Are Robots!!!!” This is not only interesting and entertaining for all of us to watch from a creative perspective, but if you have kids (or maybe you’re a babysitter?) chances are they’ll be totally into this as well.
Au Revoir Simone
Are you a fan of Au Revoir Simone? Or do you not know who they are but loved the song from our Before I Die episode? Well, that’s them! And if you’re like us and can’t get enough of this Brooklyn-based trio, you’re in luck, because they’re about to release a new remix album of their 2009 album, Night Light. The remastered will feature mixes by Neon Indian, Jens Lekman, The Dirty Projectors’ Angel Deradoorian, Tanlines, and more. Check out Sentimentalist for more info on the album, and dates for their upcoming tour.
Listen / Purchase – Au Revoir Simone’s music
Nofilmschool – DIY Filmmaking blog
Interested in independent filmmaking, or in D.I.Y. art in general? Check out http://nofilmschool.com/, where Ryan Koo blogs about various tools, strategies, events and equipment that could come in handy for talented creative people who opt not to take the film school route. He talks about being rejected by the studio system despite his obvious talent, and explains why this model is outdated, and often a dead end, for filmmakers trying to break in nowadays. In his NoFilmSchoolManifesto, he writes, “I’m sure some people are going to think, ‘you’re only going the DIY route because you can’t make it in Hollywood!’ My goal with NoFilmSchool is to prove them wrong.” This site is in many ways similar, if not complimentary, to last week’s post about Brian Newman’s talk about reinventing innovation. The site specifically focuses on filmmakers, but it can definitely be of use to any creative person looking to build a career out of independent work.
Side note: Ryan Koo & Zack Lieberman also directed two RADAR episodes, Google Maps Road Trip and Undetermined Measurements.
SLAM theater – PLAYS
Remember our Season 1 episode on Slam Theater (RADAR 05)? If you need a refresher, this innovative group uses the model of a poetry slam and translates it to playwriting. Think of it as a workshop meets a cold read audition meets a total adrenaline rush for anyone brave enough to endure it. As Stephania Vanin, one of the producers, puts it, SLAMS are, “evenings of theater in creation, where everyone who comes through the door becomes a participant.” In other words, the actors, the playwrights, and even the audience members, play a vital role in the evolution and overall experience of the pieces. The purpose of the SLAM is not only for entertainment, but to foster community, and to ultimately make everyone better at the work that they’re passionate about. Interested in finding out more or even attending a SLAM? Check out their Facebook page for updates on new SLAMS, and also on the progress of playwrights whose plays have been previously Slammed.
SLAM winner play currently showing:
The Former Waitress by Ryan Britt
August 12, 13, 14 9:30 – 10:30p
Upstairs at The Tank
354 West 45th Street
Event Info
@autotunethenews
Chances are you’ve heard of these guys by now. They’re getting pretty huge. Some of their newest work, Double Rainbow and Bed Intruder, have gone to the top of the charts on iTunes. For more on what they’re all about and what their latest Autotune the News projects will entail, be sure to follow them on Twitter! Also, make sure to check out our episode featuring this talented bunch (RADAR 27 – ATTN)
http://twitter.com/autotunethenews
August 11 2010
Story Pirates – RADAR S3 ep 30 [vid]
The Story Pirates are a Theater Troupe like none other. Their stage is birthday parties, Public Schools and The Daily Show With Jon Stewart. Story Pirates combine education, writing, music and performance to excite kids about creative writing. By bringing the kids into the writing of the performance, they are able to stimulate creativity through storytelling, as well as build the confidence a child needs to continue to be creative. The kids are able to see the fruits of their labor live on stage, as the Story Pirates compose original music and a full script, performing the very words the children wrote themselves.
Relevant sites:
Credits:
CREATED by Lance Weiler & Alex Johnson
DIRECTOR Josh Cramer
DP Tom Quinn
EDITOR Jawad Metni
SERIES PRODUCER Josh Cramer
SEGMENT PRODUCER Janine Saunders
TITLE SEQUENCE Jordan Gray
POST PRODUCTION House of Trim
ADDITIONAL MUSIC by:
The Notwist “Boneless”
Mossyrock “I Know I’m Not Wrong”
Inside Voices “How is You Was”
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