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January 21 2012
Transmedia Talk 39: Clockwork Watch
Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
Download | Subscribe with RSS |Subscribe with iTunes
Yomi Ayeni, creator of Clockwork Watch, talks about how he built his team, developed his vision, and what we can expect to experience in Clockwork Watch, a steampunk transmedia project that was recently named one of IndieGoGo’s top projects of 2011.
Hosts:
Nick Braccia from Culture Hacker
Haley Moore
Special Guests:
Yomi Ayeni, creator of Clockwork Watch.
From This Episode:
The Clockwork Watch IndieGoGo page.
The Anachronauts Digest, the blog chronicling the production.
WBP Exclusive: Christopher Rice interviews Yomi Ayeni on “Breathe”
September 29 2011
Transmedia Talk 33: ARGFest Special with JC Hutchins
Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
Download | Subscribe with RSS |Subscribe with iTunes
Author and transmedia creator J.C. Hutchins joins us as we recap ARGFest-o-Con 2011.
Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore
(and Host Emeritus Robert Pratten from Transmedia Storyteller)
Special Guests:
J.C. Hutchins, author of Seventh Son and Personal Effects: Dark Art, and keynote speaker at ARGFest.
From This Episode:
ARGfest Keynote 2011: “Getting To Good” from J.C. Hutchins on Vimeo.
JC’s podcast novel Seventh Son, and his transmedia novel Personal Effects: Dark Art with Jordan Weisman.
We usually don’t link guests’ twitter feeds, but we’re linking JC’s here since we talked about it quite a bit on the show.
The Darkest Puzzle, and Andrea Phillips’ response
Awkward Hug’s game The Wisconsin Hustle opened ARGFest for attendees at the opening night cocktail party.
JC’s and Violet Blue’s unboxing videos of a handmade scent kit, released earlier this year for Campfire’s experience for Game of Thrones.
Our episode featuring Steve Coulson, about the Game of Thrones campaign the Maester’s Path.
JC wrote animated videos for Smith and Tinker’s game Nanovor
Video games from JC’s rundown include Mass Effect, Dragon Age, God of War, Uncharted, Heavy Rain, and Fable.
Rob Jagnow of Lazy 8 Studios, who contributed to the Potato Sack ARG for Portal 2, is in pre-launch for his game Extrasolar
Balance of Powers, an extended story from many of the creators of Perplex City, has been funded on Kickstarter.
Zombies, Run! by Six to Start and Naomi Alderman, has now raised $50k of its $12k goal, with over a week left open on its campaign.
The steampunk comic, theater and film experience Clockwork Watch, created by Yomi Ayeni, is still accepting backers on IndieGoGo.
DIY DAYS LA will be held on the UCLA campus on October 28. Tickets are free.
Story World Conference will be held in San Diego October 31-November 2.
June 29 2011
Transmedia Talk 29: Lost Zombies
Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
Download | Subscribe with RSS |Subscribe with iTunes
Skot Leach, creator of Lost Zombies, talks about crowdsourced film, monetization, and building an online community.
Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore
(and Host Emeritus Robert Pratten from Transmedia Storyteller)
Special Guest:
Skot Leach from Lost Zombies
From This Episode:
Skot solicits some of the final submissions for Lost Zombies.
Max Brooks’ zombie short story collection World War Z.
Lost Zombies’ community is hosted by the social network building service Ning
Lost Zombies stickers are posted to mark the sites of zombie outbreaks.
The ad that Lost Zombies ran on Adult Swim through Google TV Ads. Leach said the site’s traffic jumped from roughly 1,200 visits a day to around 3,500 after airing the ad.
Austin’s KXAN reports on the Lost Zombies booth at SXSW Interactive 2009.
Dead Inside: Do Not Enter is the Lost Zombies scrapbook. It will be released September 21.
Academy Award winning site Star Wars Uncut introduced many audiences to the idea of a crowdsourced film project.
June 19 2011
Branded Distribution
Remember the music industry isn’t struggling because people don’t love music. Social networks allow artists to have more reach and powerful connections with their listeners. Green Label Sound signed The Cool Kids to be part of their relationship with fans (consumers). I think that is a good investment when you consider the depth and duration of the relationship the fans have with the rap crew. This combined with (last time I checked) 3,370,297 views for their Black Mage music video on Youtube, 4,850,369 plays and 423,384 listeners on Lastfm, 187,861 Likes on their Facebook page, and they have 12,878 followers on Twitter. At SXSW The Cool Kids performed at the Green Label Sound Showcase and many top music blogs mentioned their label.
In exchange, the Cool Kids get to keep all of their income from iTunes album sales, except for processing fees (Source Billboard). They are promoted by a marketing budget much larger than most record labels, since Green Label Sound is owned by PepsiCo, a Fortune 500 company that has sold billions of dollars worth of soft drinks vs relying on album sales. “Labels suck,” the Cool Kids’ Chuck Inglish said, “What can they do that Pepsi can’t do? We had a good experience with Green Label Sound — we got more from that single than we got from our previous album. I was tired of the album sitting around and just wanted to get it out.”(Source Billboard)
Here’s where indie film distribution fits in. Sponsors at prestigious film festivals might evolve into distributors: starting to acquire titles that make sense for the brand’s identity, focusing on marketing themselves as patrons of the arts, distributing films to theaters where their target demographic lives e.g. college towns. This strategy increases brand loyalty by adding value to people’s lives.
Content producers will win because all of the typical costs associated with theatrical film distribution will be covered by the brand. So, creators are going to be able to keep more money. Filmmakers will still own the digital rights for their project and the buzz from screenings will increase the projects’ value. “Theatrical will drive awareness of the film,” WME agent Liesl Copland said regarding distribution for Blue Valentine (Source Eugene Hernande at IndieWire).
June 01 2011
Transmedia Talk 27: Socks, Incorporated
Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
Download | Subscribe with iTunes
Jim Babb of Awkward Hug joins us to talk about his new game Socks, Incorporated.
Hosts:
Nick Braccia from Culture Hacker
Dee Cook from Dog Tale Media
Haley Moore
(and Host Emeritus Robert Pratten from Transmedia Storyteller)
Special Guest:
Jim Babb from Awkward Hug
From This Episode:
Babb and Tanner Ringerud’s 2009 project Must Love Robots.
Socks, Incorporated on Kickstarter.
Last week’s podcast, Transmedia Talk 26: Dave Szulborski Memorial Show
Email Babb at jim GNAT awkwardhug.com.
April 26 2011
Find Out How To Monetize Transmedia Storytelling And ARG On Hollywood 2.0!
My co-host Rich Silverman (Emmy-winner writer) and I (producer/neurocinema innovator) will tell you how…Welcome to Hollywood 2.0, a new podcast that covers innovation in the entertainment industry.
Subscribe to Hollywood 2.0. Follow Rich and Peter.
April 20 2011
Documentary + Game = Independent Transmedia Project called “THE GREAT WORK”
“The Greak Work” is a documentary by two Swedish filmmakers, Oskar Östergren & Fredrik Oskarsson (details at the end) about 30-year-old Christer Böke from Malmö, Sweden. He has taken one year off from his well-paid job as an IT-salesman to become a full-time Alchemist. The film concerns mankind’s eternal ambition of wealth and immortality and one mans dedicated struggle to solve “The secret of all secrets”. This struggle is known at The Great Work.
What’s particularly interesting about this project is that the filmmakers have teamed up with an independent game designer, Niflas, to create a game to complement the movie.
The Great Work will be screened on SVT (Swedish Television) as a 58 minute version, winter 2011. So don’t forget you heard about it here first!
Here’s the movie trailer…
About the Documentary
The documentary follows Christer from the day he leaves the city to the first day back at work the next year. During this year he moves to the island of Gotland on the Swedish countryside where he builds a laboratory in his dead grandfather’s garage, he lives three months in France to study the language and exchange ideas with French alchemists. Christer gets contacted by a strange international organisation called Ars regia that says “-We have been watching you…”. He keeps a blogg and start writing a book. He has a big argument with his best buddy and fellow alchemist since 15 year (they later reunite). He uses his “detective skills”, makes lots of experiments and gets closer and closer to his interpretation of the “recipes” of how to make The Philosophers Stone.
The Idea for The Game
Rob: How did the idea for a game come about?
Early in the process, we discussed that it would have been nice to make a game for the film because the topic of alchemy itself invites such thoughts. We had spent hours with our friend and the main character Christer Böke where we tried to solve “word puzzles” in old alchemical manuscripts and quotes that could lead you to the right subject which the great alchemist Fulcanelli was talking about.
At the same time I read an article about “Nifflas” and his game, Saira. We thought that a collaboration with him would be exciting and he lived in the same town and we had some common friends.
Together, we concluded that the game should stand on its own but our main goal was off course to use it as advertising for the documentary film. We had never really heard about a collaboration between a documentary and a indie-gamemaker. We have a strong interest in games and its form of narrative, and we thought the theme of alchemy would be suitable for Nifflas as a game developer. And, after our first meeting we felt that it could work out very well!
When we contacted Nicklas the first time he was skeptical about cooperating with us. He had expected the documentary would be about a major political topic and could not see the similarities with his own narrative, often based on a specific mystery and a character-driven portrait. Once we met everything fell into place and our collaboration has been great.
Nifflas never had any problems understanding our characters who defied science in search of “the philosopher’s stone”. Many of our financiers from the world of television and film were very doubtful about whether the story was real and at the same time are provoked by a person who claims to believe that he will be able to solve this amazing riddle. People think our documentary character must be a crazy guy or else we’re trying to fool them with a mocumentary. In the game world, however, these kinds of stories are not so strange and Nifflas could directly relate to our character and never doubt our way of telling his story.
Game Trailer
The Relationship Between the Documentary & Game
Rob: How would you describe the relationship between the documentary and the game – in terms of story, marketing, possible revenue model?
Our main story in the game is very similar to the film’s alchemical elements, that through the characters and manuscripts find different things that will lead you to new discoveries that will then guide you through the story of the great goal of making the Philosopher’s Stone.
All these characters are people from the alchemical history or allude to contemporary alchemists from the documentary and their aliases used on various internet forums. For example, you will meet our main character (Christer) who in the game is called “Spintheros”. Google that name and you will find a number of posts and articles written on various forums of our man Christer Böke.
From the beginning, we had much bigger ambitions for the game. We tried to make a budget so that Nifflas could work full time for a long time. We were sitting with Nifflas and Christer and brainstormed ideas that later turned out to be too advanced for an average gamer to understand. We had some intense discussions with Christer about this. He knows so incredibly much about the subject and couldn’t really see why some things were too advanced. For example we had a long discussion about whether people know the Periodic Table and all the latin names and planet/gods related to these.
Together with that and a much smaller budget we developed a simpler and much shorter game. We found 50% of 30 000 skr (4500 dollar) to pay Nifflas to program our idea. We got this money from Filmarc (www.filmarc.net) and he started to develop environments and how the puzzles could be adapted in the game. Then we discussed the characters and which different material we would use in the game. Material like Stibnit, Galen etc. It was very important that this material was familiar to alchemists. when people play the game they should know that this is not just some random stuff – it’s the real thing. You will get a very good idea how to start your own alchemical experiments by playing the game if you want…and some grand secrets too.
Marketing & Business Model
Already at the first meeting we decided that the game would be free and marketed freely from both our site www.grtwrk.com and Nifflas website. We were aware of Nifflas position among indie gamers and wanted them to recognize his style. To access the gamer audience, we have made a menu in the beginning of the the game that includes the trailer for the film, we will also add a direct link to the film that allows players to download the movie via the game. This could get us in some trouble with the Swedish Televison but I think they will understand our idea when we release it – they tend not to like it when you put stuff from the film on internet before you have screened it on TV. (www.studioparallell.com who made the menu for both the movie and game ensured that they’re the same style).
Last but not least, we will use open-source code so people can make their own puzzles and characters – perhaps based from the discussions in the film or from discussion that will come after you seen the movie. Alchemists always debate “the true matter”.
We have also discussed posting the script ahead of the movie release. The script contains the high-end solutions based on Christers hardcore alchemy puzzle. Some of the puzzles in this game will certainly also be discussed on alchemy forums and then it will be interesting to see if you are able to influence the game. For example, if it should be Stibnit or any other topic and then the player can change this can do their own version of the game.
We see the game as an interesting model to distribute the film in larger circuits because we think some relevant audiences might otherwise never discover our film. Even after several days, Nifflas’ game trailer 10 000 hits on youtube. All these people also visited our website to learn about the film. Similarly, Nifflas will get people who never played his game to visit his site and maybe even play more of his game. It’s a great cross-collateralization of audiences.
Partnering with a game is also a way to get the film’s story to survive and develop. Our main character and our film will hopefully create a movement on the internet which questions the scientific truths and interests people to go deeper into the subject. It is obvious that Christer has become very well-educated when he read and researched about alchemy. And, imagine if you in a playful way, can get people to understand that learning can be presented in different ways than through ordinary books or teachers that is rarely questioned. So we hope this cooperation will both promote our film and the game as entertainment but also educate and raise ideas that can live on after the premiere of the movie, and become more than a DVD and a game on your PC.
We must look at how the gaming industry markets itself. The film industry is hopelessly behind and the music industry has begun to learn with Spotify, itunes, etc.. To survive as a documentary filmmaker, we need to think outside the box to survive. This may be one way?
Additional Marketing?
In order to spread among gamers we focus on blogs and forums. To get them to see the film, we understand that we need to make it as easy as we can for them to download the movie as well. We hope to find a solution to this by uploading the movie on iTunes or similar channels and then place a link to this page in the game. We also run a facebook group and website and through these we hope to communicate with our audience. Then we will try to get som material published in traditional media like newspapers and say, culturalnews on TV. But, above all, we hope that the movie and the game spread itself through short clips on youtube, blogs, forums, Twitter, etc.
Example Puzzle & Initial Game Meeting Video
Mineral Stibnit + Mars (Iron) + owen – regulus of antimon + Caput mortuum
Give the Regulus av antimon to character ”Newton” – he will then give you a glove, that you can climb with.
Give Caput Mortuum to ”Spintheros” – and he will give you the second glove and now you can climb the roofs.
This video is from one of the first meeting together with Nifflas and our main character Chriter. They discuss ideas about the developing of the game (it’s in Swedish, naturally!).
Timescales
We hope that both the film and the game is fully completed in June but we still have not decided whether we will be releasing the game a bit earlier.
We will soon have a meeting and try to find a good strategy for this. Anyway, the documentary has been scheduled for a television premiere in October in Sweden.
We would also like to show the movie at some film festivals abroad and try to do a screening in which the visitors before and after have the opportunity to test the game at the cinema. One could also imagine an exclusive screening where our main character performs a simple experiment with the audience. We try to think that we should give the people who come to watch the movie something beyond the expected.
About The Filmmakers: Oskar Östergren & Fredrik Oskarsson (oskar&oskarsson)
Oskar Östergren (born 1976) and Fredrik Oskarsson (born 1979), both born and raised in Swedish Lapland. We are educated at ”Nordens Documentary Film School, Biskops-Arnö” (2002-2004) and, since 2003, we run the film production company oskar&oskarsson based in Umeå, specialising in documentaries. Our productions have been co-produced with SVT Dokumentär and Film i Västerbotten and besides directing and producing films we teach documentary film making at The Academy of Fine Arts in Umeå and work as photographers and editors for other productions and TV-shows. Our last SVT Co-production “The Police and Lapland” has been seen by more than one million viewers on SVT.
Contact: +46 70-555 13 17 (Oskar) or +46 70-640 23 67 (Fredrik); Email: oskar at oskarochoskarsson.se or fredrik at oskarochoskarsson.se
March 22 2011
January 21 2011
January 13 2011
Transmedia Talk Podcast – Episode 15
Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk
Regular Hosts and Contributors
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Dee Cook from Dog Tale Media
Haley Moore
Special Guest
Andrea Phillips
This show talks about Andrea’s work on a range of ARG and transmedia projects and discusses staffing for participation, developing narrative that allows for participation, editorial control & ethics/responsibilities of producers.
Projects mentioned include:
Cloudmakers for the movie AI
Routes - including the game Ginger Dawn!
And of course I managed to get in another plug for Lowlifes
January 08 2011
January 04 2011
December 16 2010
Transmedia Talk Podcast – Episode 13
Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk
Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Guests
Jeff Gomez of Starlight Runner
Running Time
01:14 Origins and early experiences
12:00 The Storybible
12:45 Working with Clients
16:40 Understanding the value-proposition at the contract stage
20:20 Types of client
21:45 Removing barriers from transmedia narratives
25:50 Conflicts between writer and producer
28:00 Market development for the role of Transmedia Producers
33:40 Organisation and staffing at Starlight Runner
41:50 Does narrative get diluted as it is spread across platforms?
49:50 Growing an audience across platforms
55:00 Implementing transmedia internationally
58:12 Transmedia misperceptions
1:00:00 Growth of transmedia
1:06:00 New transmedia example (LowLifes) and Industry Discussion.
1:18:00 End
December 08 2010
Transmedia Talk Podcast – Episode 12
Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk
Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Guests
Nathan Mayfield, co-founder of transmedia storytellers Hoodlum.
Hoodlum are well know for thier work with such shows as Fast Forward, Spooks (MI5), Emerdale & Lost. At the time of recording they’re in production on a new show called Slide to be release in Australia on pay channel Fox8.tv in 2011
Interview with Nathan Mayfield, co-founder of transmedia storytellers Hoodlum.Hoodlum are well know for thier work with such shows as Fast Forward, Spooks (MI5), Emerdale & Lost. At the time of recording they’re in production on a new show called Slide to be released in Australia on pay channel Fox8.tv in 2011
November 04 2010
Audience Building and Distribution EVENT hits NYC and LA
This November Distribution U returns with a stops in NYC and LA. The day long event provides a crash course in distribution and audience building. We caught up with Scott Kirsner co-founder of Distribution U to get his take on interesting trends, projects and services that are doing innovative things in the space.
WBP: What are some of the interesting trends you’re paying attention to within tech that could benefit filmmakers?
Scott Kirsner: Obviously, iPhone apps and Android apps continue to be huge. I think filmmakers collaborating with software developers (maybe at a local college) holds a lot of promise. And I just heard about a new startup called Groundcrew that’s doing neat stuff around helping you coordinate activities for people in your social networks — actually getting them to do things in the real world and participate using their mobile phones.
WBP You cover the tech industry with a focus on start-ups. How could filmmakers learn from start-ups? What are some of the takeaways that would directly apply to filmmaking?
SK: I think many start-ups try to build something cheap and simple — a prototype, or a “minimally viable product” — and then get feedback on it from the market. That’s antithetical to the way many filmmakers work, raising and spending lots of money on something, finishing it, and then seeing what people think. I’m not an advocate for letting the Internet community write your script (thought that could work for some projects), but I do think there are creative ways to get input from your target audience earlier in the process.
WBP: If you were sitting down to write Fans, Friends & Followers now what would you include that you didn’t in previous editions?
SK: Probably more examples of people who’ve not only created big networks on Twitter or Facebook, but actually used them to get people to do something, whether it’s buying an iTunes download or a t-shirt or showing up for a screening. There’s a big gap between “friending” or “following” someone and taking an action.
WBP: What do you think our the top 5 things for filmmakers to consider when taking their film to market?
SK: Oh man, I’m not sure I have a top 5 list all baked and ready to hand you. But one thing that very few films do is show they’ve built up a potential audience — a following — online before they get to their first festival, or start talking to distributors. Showing that you’ve generated 50,000 views on a YouTube channel or 5,000 Twitter followers can give you more leverage in any negotiation, since it’s a promotional platform that you can use when you launch the film.

Iron Sky
WBP What are interesting projects that you’re seeing that are doing innovative things with distribution and audience building? Can you share some links?
SK: Well, I like how much Tiffany Shlain has been giving presentations and public talks in advance of her next doc, “Connected.” She has also been posting footage and montages from the film on YouTube. I think she has some innovative distribution ideas once it gets into festivals next year. (http://www.connectedthefilm.com/Connectedthefilm/About.html) I’m also curious to see what Timo Vuorensola has up his sleeve with “Iron Sky,” where he has raised north of 300,000 Euros through crowdfunding. And I was really impressed by all of the outreach that “Winnebago Man” did to influential blogs, and what they’re doing with DVD and t-shirt sales online.


WBP: What is distribution u and why now?
SK: We did the first one last November, at USC in Los Angeles. It was a first attempt to really collect and present examples of how filmmakers have been successfully taking control of their marketing and distribution strategy, and connecting directly with an audience. That one sold out, and people seemed to think it was really helpful, in terms of helping them make new connections and think through what they would do for their next project. The New York Times did a big piece on it, too. Obviously, a lot more has happened since last November, so these two Distribution U. events will present more recent data points, and also dive in a bit deeper to crowdfunding, where we’ve seen people having more success in the last year.
For those interested in attending Distribution U see the following links
Links to register:
New York, Nov 13th:
Distribution U – NYC
LA, Nov 20th
Distribution U – LA
Transmedia Talk Podcast – Episode 9
Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk
Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Guests
Mathew Toner of Zeros2Heroes tells us about AreYouWake.tv
Haley Moore tells us about Haunted Majora’s Mask
Timing
0:50 AreYouWake
27:45 Haunted Majora’s Mask based on the Nintendo game Legend of Zelda for the N64
October 28 2010
Pt2: Investigating the Possibilities of Transmedia; Collapsus, a Case Study
Segment II: Why is Collapsus an example of a transmedia project? How is this a useful tool?
The concept of transmedia is grounded in the delivery and curation of specific information across various platforms. As compared with traditional media’s pattern of distribution (the same set of images relayed to viewers repeatedly through the same modes of communication) the innovation of transmedia is grounded in choice: developing successful projects means inspiring viewers to follow subject matter from one media platform to another. Information is provided as a reward, acting as an agent of incentive to produce sustained interest within the viewer. These “messages” act as a resource independent to a greater whole. (Culture Hacker: Transmedia Storytelling Getting Started) Content, therefore, has the capacity to enrich the spread of entertainment across multiple platforms.
Segment II of this blog series will examine what platforms the brand-new, transmedia project, Collapsus utilized. The distribution of factoids within this project highlights the benefits of using alternative methods to expand a project’s reach beyond traditional audiences.
A basic breakdown of existing communication reveals reading, listening, interaction, and watching to be the modern foundation of possible sensory content application. Reading (books, comics, ebooks), listening (radio, mobile, online), interaction (online, mobile, social, console, ARG) and watching (TV, theatre, mobile, live performance, online) are all media sources useful in releasing information and encouraging viewers to seek further analysis. (Henry Jenkins: Transmedia Education)
Inspiring viewers to self-reflect in the context of a project’s subject matter is directly related to the availability of information within a transmedia project. In Collapsus, “visitors to the Collapsus site can cut away from soap-opera-like webisodes to learn about energy issues through an interactive map, view fictional newscasts on the Citizenergy Channel, or watch real interview clips with experts, analysts, activists and journalists.” (Mq2: Collapsus)
Executing platforms that support and encourage choice is imperative in creating and sustaining viewer interactivity. As the sole content provider, producers control exactly what information is released, at what time, and to which audience; they guide the story (or project) as it unfolds. What exactly does this mean? It speaks to the nucleus of the transmedia experience: widened exposure equals more choice, and, more choice equals widened exposure. This implies a need to thoroughly understand one’s projected audience: who would be most interested in this material? What are the best modes of communication for conveying this on multiple media platforms?
Collapsus was produced with the goal of exposing a broader audience to the information found in the traditional documentary, Energy Risk, released by VPRO. See the original doc HERE
With an idea of audience in mind, creators and producers of the project conceptualized a multi-linear experience that blended genres of documentary, animation, fiction, and interactivity. Producer Tommy Pallotta explains, “This hybrid approach allows us to look at a serious documentary subject, but also to shift from the usual talking head approach to something that better reflects our time.”(MQ2: Collapsus)
Citizenergy, the Youtube channel for the original Dutch documentary, compliments the transmedia project, Collapsus: The Energy Risk Conspiracy, and is an example of this approach to media multi-tasking. (See the channel HERE) The CitizEnergyChannel provides several video segments linked to Collapsus’ theme of risk; clips provide expert analysis on the danger of a growing dependency on fossil fuels. Each video on Citizenergy is packaged content, the producer actively chose what was delivered to audiences. Utilizing Youtube and other video sharing sites give a lot of information to viewers, while allowing them to review at their convenience.
In transmedia projects the audience must chose to further his/her knowledge through exploring subject matter, playing games, and chatting with others. The endeavor of exploring a specific topic through various media can inspire a “community” culture of individuals working with a cohesive goal. When players are able to pool their knowledge with others, audience capacity multiplies. For Collapsus, this directly relates to the project’s undertone of social responsibility. As players and viewers interact with the material, they consult each other on personal methods to approach content. This allows for alternative modes of thinking, and the development of a furthered sense of self in a global community. A global community means increased global communication and a wider audience.
In researching the intersection of education and transmedia I came across an example of a school in Texas that utilized multiple media platforms to integrate education and technology. On August 22, 2009 in Rio de Janeiro, NAVE (Ncleo Avanado em Educao – Advanced Education Center ) a Brazilian high school, hosted Heroes and Smallville’s associate producer Mark Warshaw to teach a lesson on Transmedia Storytelling. The event was live streamed and interactive, as the audience, both live and online, participated in an interactive SMS game. The release of the Descolagem App later that day furthered the audiences span. The audience was literally guided through a lesson on transmedia storytelling through an actual transmedia experience. Beto Largman, who curated the event, hopes the format of the lesson displays the process as a resource; a strategy evolved to distribute content personally to a mass audience. (Transmedia Experience Streamed At Highschool )
The choice to pursue more components of a project is the apex of transmedia success. The interactive component of Collapsus’ narrative is directly linked with the information provided by the clips on Youtube. Soap-opera-like webisodes, an interactive map, fictional newscasts, along with the Citizenergy Channel, provide players with a platform of knowledge on the energy crisis, which gives them the ability, and inspiration, to interact within the overall narrative of the game. The goal clearly defined: Reviewing Collapsus for Public Radio Makers Quest 2.0, Julie Drizin states, “Truthfully, this is the kind of media that is better experienced than explained.”
Experience Collapsus HERE.
Director of Collapsus, Tommy Pallotta, will be interactively interviewed in Pt2:
Investigating the Possibilities of Transmedia; Collapsus, a Case Study.
Interview questions will come directly from reader comments to Tommy- the questions and his responses will be included in next weeks feature. Previously, he produced Waking Life, the first independently financed and computer animated feature produced, as well as A Scanner Darkly, and a multitude of other projects. Let’s delve into his animation process of rotoscoping, and understand how imperative it is to develop successful visual reaction in transmedia and cross-media projects.
Email any questions to Tommy: work@workbookproject.com
Please subject with: Tommy Pallotta questions
Source Links
1. http://workbookproject.com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/
2. http://henryjenkins.org/2010/06/transmedia_education_the_7_pri.html
3. http://www.mq2.org/Collapsus
4. http://www.hastac.org/blogs/nancykimberly/transmedia-experience-livestreamed-brazilian-high-school
October 26 2010
Pt1: Investigating the Possibilities of Transmedia; Collapsus, a Case Study
This blog post focuses on the intersection of transmedia and learning. Presented in 4 segments, we will look at how transmedia is revolutionizing media creation and presentation. As modes of human communication continue to change, so too does the concept of audience, and the projects envisioned and produced. Through a case study on Collapsus, an Energy Risk Conspiracy project, I will expose components necessary for building a successful transmedia project, along with the capabilities and influence accessible through employing such processes. Gain access to exclusive storyboards and scripts, behind the scene details, and interactive interviews as WorkBook Project delves deeper into the process of transmedia.
I. What does it mean to experience a Transmedia Project?
Almost a year ago (November, 2009) Alison Norrington, for Wired News, posed the question: “The value of a good story remains; the question is will you prefer to read, listen, watch, or do?” (Wired UK: Transmedia Tales and the Future of Storytelling)
Since this publishing, how has the relationship between media and consumers changed? As the print to screen revolution continues, so too does the process, and production, of the content delivered. At the time of Norrington’s writing, transmedia had been introduced to many, but had yet to conquer the attention of general audiences.
Now a growing buzzword, transmedia can be defined as an approach to content delivery that weaves various storylines across multiple platforms intending to further immerse their audience within a specific media experience. (Seize The Media: What is Transmedia?)
This process transforms the viewer into somewhat of information “detective.” Transmedia projects have the potential to develop a relationship of trust between consumer, content provider, and the product delivered. Because the concept of transmedia is grounded on utilizing multiple outlets to distribute a variety of information, content producers need to immediately develop credibility to ensure a project’s success. Interest is the participant’s motivation, learning digitally no longer a passive role. A well-anchored vision can instill reliable participant relations.
Exposing accurate information through a multitude of well-designed media platforms give players/viewers the tools to build their own infrastructure of knowledge around a communal topic. To ensure a fluid audience while working with multiple media endeavors, pioneers in the field like Lance Weiler, plan “for multiple platforms from the start. They design fictional universes that are consistent however the audience engages.” (Wired: What is Transmedia) This leads to one of the best benefits to the transmedia approach: The cliché “there’s no ‘I’ in team.” Each participant gathers a “data-bank” of unique information that is bettered by employing other participant’s results. (Henry Jenkin’s article) Community building can be fostered and encouraged.
This innovative platform has shifted the production of culture and has revolutionized the concept of storytelling. Weiler recently helped to script Collapsus, a transmedia project developed by SubmarineChannel, with the Dutch public broadcaster VPRO. Collapsus signals a new experience in transmedia storytelling. Through documentary, fiction, animation, players interact within the narrative, choose his/her own perspective, and make decisions to affect the global energy crisis.
Does the innovative production of Collapsus signal a change in consumer choice as Norrington predicted? Yes- the meme spawned around the potential energy crisis reveals that to choose transmedia is to utilize options. Check out the project at http://www.collapsus.com.
Stay tuned for Part II: Why is Collapsus an example of a transmedia project? How is this a useful tool?
Delving into the significance of employing various media outlets in transmedia projects, taking a closer look at Collapsus, the creators behind it, and the capabilities of transmedia as a tool to inspire.
Source Links:
http://www.wired.co.uk/news/archive/2009-11/25/transmedia-tales-and-the-future-of-storytelling?page=all
A brief education, this article breaks the surface of how technology is directly affecting writing and reading stories.
http://seizethemedia.com/what-is-transmedia/
A basic definition on transmedia accompanied by helpful info graphic. Check out the article’s home site to learn more on Chief Story Architect Lance Weiler.
http://www.wired.co.uk/wired-magazine/archive/2010/08/features/what-is-transmedia?page=all
Entertaining article that details the origin of transmedia storytelling and its progression to the mainstream market.
http://www.submarinechannel.com/articles/item/543
Submarinechannel.com is an interactive production studio based in Amsterdam. This article featured on their site details the development of the project Collapsus.
http://henryjenkins.org/2010/06/transmedia_education_the_7_pri.html
Henry Jenkins speculates on the future of transmedia education.
October 13 2010
Transmedia Talk Podcast – Episode 7
Welcome to Transmedia Talk a new podcast covering all things story. Transmedia Talk is co-hosted by Nick Braccia and Robert Pratten and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century.
In a temporary departure from our usual format while Robert was in the UK, we present the second of two interviews from leading practitioners in the UK. In this podcast Hazel Grian – leading light in the transmedia world for her ARG work with Star Trek (and here), The Red Cross and 221b for the Sherlock Holmes movie (and here) – and specialist in interactive narrative and AI.
NB: If you’d like to give us feedback, recommend yourself as a guest or suggest topics to cover – please email us at talk@workbookproject.com or Tweet away with the hashtag #tmediatalk
Hosts
Nick Braccia from Culture Hacker
Robert Pratten from TransmediaStoryteller.com
Guests
Hazel Grian
Video for two of Hazel’s projects…
Tweeture
Daemon
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