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September 21 2011

April 21 2011

September 10 2010

Indie Film Capitalism #8

It’s been awhile! As politicians are heavily campaigning, attempting to add constituents money to their political coffers in return for “favors” or “supporting” their political agenda, there are many lessons to be learned on the fund raising front. Some of which I have done in the past and will be doing in the future.
PARTIES
I could cover a wall with the political meal invites I have received this season from my politician friends. Throw a party, EVERYONE loves a party especially if there’s a good reason. Over the years I have held cocktails parties, sit down dinners and “get canned with Zeke” (parties specializing in amazing canned beers) blowouts to raise funds for various film projects. Some have been successful, others not. The lessons learned: invited cast or a special guest, people need a reason to fork over their money and to get them excited. Know who you should be inviting. Aunt Lulu may not drink canned beer, she’s a draught sort of gal so invited her to the cocktail party featuring vodka X. Get brands or restaurants involved. People can identify with these things and they bring more excitement to the event. Don’t be afraid to ask just make sure there is some sort of return for them on their investment aka booze donation. Send out invitations, via mail, email, facebook events. The way you invite people should be a reflection of the type of event it is. I have raised as little as $380 to over $7,000.
CROWD FUNDING
There a couple of crowd funding sites out there where people can donate at various levels in return for perks. I really like indiegogo. They have an amazing tool kit and innovative ways to help artists achieve fund raising success. They’re also approachable and hands on. I plan on using them on my next project which I will be announcing very shortly. A friend of mine is currently using kickstarter for his innovative project the 8mm Film Project. My biggest suggestion; when it comes to crowd funding, give away perks that are unique and worthwhile and have a project that resonates with people. My wife and I were shocked when someone we did not know from California donated $500 to her Hand-Some Journey campaign.
THE ASK
Do not be afraid to ask for money outright. Send out a donation pamphlet describing your project and the different levels that people can support you. Remember fund raising is a campaign it’s an uphill battle and you need as many tool in your arsenal as possible. Be a little bold. If you believe in your project, you are the best salesperson to pitch your project and raise money for it. I have had politicians personally ask me for my financial support and I didn’t get much in return. Go to public events where you might run into people that you sent information to, follow up with them, ASK them.
SALES
Often times politicians will call on certain supporters to help them raise money by holding sales: bake sales, hunting trips, car washes, etc. Be different. Hold a Ballyhoo for a Kazoo sale! Sell kazoos outside your local supermarket. Kids will love ‘em and it will drive the shoppers crazy, thirty kids playing their kazoos in the store, imagine the sight. Really there are so many ways to sell things to raise funding.
LOCAL MONEY
Every town or city have different resources that could be used to tap into your fund raising efforts. Grants, scholarships, access to public equipment, etc. Make a list of things you will need in your budget and try to obtain the use of the item through your local community. Let’s say you need passenger vans, ask your local YMCA. You need a condor for a shot, ask your township maintenance department. It never hurts to ask and be creative in your ask, always give something in return.
I’m certain there are so many ways that politicians are raising money that we all can learn from. Over the next couple of months I will be writing about how I’m raising money for my next project. I know it isn’t going to be easy but I will share my insights and lessons as they are happening.

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May 06 2010

May 05 2010

t.minus: zero

I’m not sure that tonight I will get much sleep – at around 4 in the morning I’ll be heading to the Detroit airport with several bags of equipement and one under-packed suitcase of clothes. In the air I plan on reading over the film’s script again and look for holes in the storyboards and shot-list. I’m excited. I’m nervous.

It still amazes me to stop and think that all of *this* is thanks to everyone who helped Amanda and I hit our goal on kickstarter. And I don’t simply mean that in a sense of backing the project, but all the people who helped share it, who wrote emails to their friends, who twittered and who posted it to their facebook pages on multiple occasions. KSR campaigns are a lot of hard work, and we could not have come so far on our own.

I think it’s best (because I have a lot of packing to do still) to leave you with this video that we first posted when launching our campaign – I think it really helps put the next 10 days in perspective:

FToM + Kickstarter = Love² from mike ambs ☂ on Vimeo.

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March 16 2010

NEW BREED: The Crowd

By Gregory Bayne – As some of you know, I recently completed a successful funding campaign using Kickstarter.com to raise the initial capital needed to get my new film, Jens Pulver | Driven, an intimate documentary about legendary UFC Champion Jens Pulver, off the ground.

The end result of the campaign was $27,210 pledged, my goal was $25,000, via 410 contributors, in 20 short days.

Since the close of the campaign I have received a number queries as to how this was accomplished, especially since 72 hours out from my deadline, I was still $10,000 short of my goal.

I will attempt to explain my guiding principles, and overall approach to the campaign here. I also recommend reading the Kickstarter blog post on the project. In it they outline the ebb and flow of the funding, and I answer some specific questions in regard to the effort.

* Since what I accomplished has been commonly dubbed as ‘crowdfunding’, for clarity in this article I refer to the gracious funders of our work out there as ‘The Crowd’

BELIEVE IN YOUR PROJECT

When you put yourself out there in a very big, very public way, it is (in my humble opinion) key that you believe 110% in what you are doing. This seems obvious, I understand, but if you have browsed sites like Kickstarter.com or Indiegogo.com, you’ll find it is fairly easy to sniff out those that believe deeply in what they are doing, and those who are simply hoping The Crowd will magically transfer money into their bank accounts.

If you want The Crowd to invest in you, and yes they are ‘investing’ in you, then you need to be able to go to the mat for your project. That means you need to be able to explain clearly what it is you are doing, and why others should join you in your effort. You must engage and respond, consistently and reasonably, to both the positive, and the negative. And finally, you must understand that no matter what your project, you are the entry point. If The Crowd does not believe in you, they will not believe in, nor help fund, your project. Yes, you are now in the customer service business.

KNOW WHAT YOU HAVE

When approaching The Crowd, it is important to understand that there is not just one Crowd. There are innumerable Crowds, with innumerable interests. If you know what it is you have in your individual project, what inherent, stand out elements that would speak to your crowd, you will have an easier time a) locating your crowd, and b) attracting your crowd.

Again, this seems quite obvious, but if we are honest with ourselves, objectivity in regard to our own work is often hard won.

Just like in any other type of endeavor, you will not find what you are looking for if you are consistently barking up the wrong tree. So time invested ahead of time pinpointing your crowd, will save time later when approaching your crowd. That all said, The Crowd can respond in surprising ways, so it is important to remain both focused, yet open to all opportunities when reaching out to The Crowd.

ENGAGE & RESPOND

Forget playing it coy, you are no longer an ‘artist’, you are an ‘artist asking for support’, and by support, we mean money, so proceed accordingly. When you receive an email, answer it. When someone says something positive, thank them. When someone says something negative, engage with them, and by engage I mean address their concern. You will do yourself no favors by starting battles with The Crowd, potential or otherwise.

The Crowd, remember, are people. They are not faceless, nameless dollar signs. They are your supporters, your new friends, your audience, and your community. By the very act of investing in you, someone they likely have not met in person, they are very deserving of your respect.

RESPECT THE CROWD

The advent of The Crowd, exciting in its creation of new opportunities for us creators, is also ushering in a new era of responsibility for us. To remain a sustainable mode of funding, we must not only engage and respond, but we must follow through.

At base, this means simply delivering on the initial promise, but I think it goes much deeper. If we want The Crowd to continue with us in our future endeavors, to become the all important fan of our work, then we must go above and beyond, and deliver to them an experience that says, with our deepest sincerity, “Thank You!”

With DRIVEN, I have had just as many, if not more, project updates since the funding period closed. I have tried at every point, as time has allowed, to check in with my crowd, to provide them with updates on what is happening with the project, and to let them know how much I appreciate that they decided to be part of this project by making them part of this project.

IT’S NOT MAGIC

It’s simply not. There is no such thing as something for nothing. Say it. Out loud. Then say it again. It is work. Hard work. Dedicated work, to approach The Crowd, to ask The Crowd for their hard earned dollars, to transfer to them your belief in what you are doing, and compel them to act on that belief.

If you wish to embark in this type of endeavor, prepare yourself with the knowledge it will be a 24/7 campaign, and that the work will have just begun if you are successful in your efforts.

In closing, I would just say that my experience has been overwhelmingly positive, not just in the completion of my original goal, but in many unexpected ways. My project has been in the public eye from day one, and because of that, and my continued engagement with my incredible supporters, the form, function, and focus of my film have been shaped in very profound ways based on the immediate response I have garnered from The Crowd. I think it has made the work better, as I’ve been able to approach my production with a clear understanding as to exactly what my audience is responding to most. Also, I have been able to interact with, and exponentially build that audience from day one, which is simply incredible.

I wish all of those out there engaging The Crowd the best of luck in their endeavors. If you have questions, or further interest in DRIVEN, check out www.gregorybayne.com and get in touch.

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