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February 24 2010
February 06 2010
NEW BREED park city part 6
The NEW BREED Park City series continues. SABI filmmakers Zak Forsman and Kevin K. Shah speak with Dan Mirvish, Brian Newman, Ira Deutchman and Ted Hope to further explore the solutions that are emerging for independent filmmakers – featuring a proposal for a new relationship between filmmakers and festivals as outlined by Peter Baxter at the 2010 Filmmaker Summit. VIDEO after the jump.
January 28 2010
NEW BREED: DISCOVERING THE QUESTIONS vid
Filmmakers Zak Forsman and Kevin K. Shah of Sabi Pictures arrive at Park City with an intent to define the questions most relevant to independent distribution options. Insights from Brian Newman, Dan Mirvish, Jon Reiss and Ira Deutchman open a path toward discovering some real solutions.
Part of an on-going series from Filmmaker Magazine and The WorkBook Project.
January 05 2010
OpenIndie an interview with Kieran Masterton
By Lance Weiler – OpenIndie burst onto the scene this past fall when Arin Crumley (Four Eyed Monsters) and Kieran Masterton ( a software developer) successfully raised over 12k via a kickstarter campaign to bootstrap a new theatrical on-demand model. Frustrated at the current state of distribution the two teamed up to create a service that will help filmmakers find audiences and audiences find films. I had a chance to ask Kieran some questions around OpenIndie, the importance of data and what thinks the real-time web might mean for storytelling.
WBP: What will the role of social curation play within OpenIndie? Is it important and what types of trends have you seen emerging in the area of social curation afforded by the real-time web?
KIERAN MASTERTON: OpenIndie will work socially in a similar manner to Twitter in that you will have non-reciprocal relationships with other users i.e. users you are following and users who are following you. Unlike Twitter, however, it is user actions on the site, plus a small optional comment, that is recorded in their stream. So, when a user requests a film in their area or RSVPs to a screening it is that information that will be disseminated to their followers. Meaning in terms of social curation almost every action a user makes on the site will let their followers know which films and events they believe to be valuable.
I think one of the keys to enabling the crowd to filter out the noise in these increasingly distracting social spaces is to link their ability to be part of the conversation to a positive action. What I mean by this is that I believe in the value of a positive actions within the community. Putting on a screening via OpenIndie has hugely positive outcomes: a group of film fans get to see a film and the filmmaker gets a screening and hopefully a little revenue in return. Then the reverberations of that real-world event begin to travel across the real-time web with screening specific hash tags for social spaces like Twitter, Flickr, Vimeo and YouTube. The outcome of these positive actions, I believe, should be a louder voice within the community.
The problem of how to execute personal, social and professional curation on socially powered sites is, I think, one of the most important challenges facing developers and information architects in 2010. One site that I think could be one to watch, with regard to social curation, is Stackoverflow.com, a collaboratively edited question and answer site for programmers. Their reputation system is driven by the quality of the answers Developers give to questions on the site. This system is now, in turn, being used to power a Developer recruitment site. While, obviously, their methods can’t be directly translated to OpenIndie, I think they’re getting things right and we should be taking note.

WBP: Do you have any feelings about visualizing the attention economy that is online? In the sense that there are interesting ways to hook into various social APIs. Have you and Arin discussed ways to visualize the demand for a film? Online, via mobile and in the real world?
I think some of things being done with visualisation are fantastic. I’ve been following the stuff that Flickr have been doing on their Developer Blog and also the open source software visualisation project code_swarm. And I also think that subtractive blending overlay maps like the one below from Shawn Allen on Flickr are potentially extremely revealing for mobile social activity on OpenIndie.
Naturally, Arin and I have talked about geographical mapping in a similar vein to the heart map developed for Four Eyed Monsters. However, we haven’t discussed specifically ideas around real-time visualisation which I think could be especially interesting working with OpenIndie’s API on mobile devices both before and after screenings. Filmmakers could get insights into their audience but perhaps more exciting is the potential for storytellers to work with our data to expand the world of their film.
Flickr Devs: http://www.flickr.com/photos/revdancatt/3398050524/
code_swarm: http://vis.cs.ucdavis.edu/~ogawa/codeswarm/
Overlay map from Shawn Allen: http://www.flickr.com/photos/shazbot/3282821808/
WBP: I strongly believe that data is an area that will become increasing more valuable to filmmakers. Such as the data around their films and their audiences. I’m a proponent of of DataPortability and would love to see some type of audience sharing protocol established that enables audience to be aggregated in anonymous ways. Are these things that you’re considering around the development of OpenIndie? The name and what I’ve discussed with Arin leads me to believe that you want to be as open as possible. From a programming / development perspective how do you achieve openness that will satisfy the needs of both filmmakers and audiences?
KM: I couldn’t agree more and likewise, I’m a proponent of the DataPortability Project. Arin and I are determined to bring those values to OpenIndie. Data is already tremendously important to filmmakers, and I agree, it is only going to increase in value. As a programmer it is extremely tempting to do it yourself, to establish your own standards and close your doors to the world. Similarly, in the business world, it is very tempting to look upon your data as an asset that should be protected but I genuinely believe that opportunity comes from openness.
One thing fundamental to OpenIndie, that it’s important to understand if you’re filmmaker signing up to the site, is that the data surrounding your film is not private. What I mean by this is that OpenIndie believes it is beneficial to everyone for data pertaining to requests, screenings, and audience attendance etc. to be open. A filmmaker is not the only user who is going to have access to statistical information about a film’s life on OpenIndie. This is simply because the more applications that are built to utilise that data, the more attention a film gets and in turn the audience for that film grows. Whether it’s a one-off iPhone app for a film that tells you, wherever you are in the world, where you can find the nearest screening or a number-crunching web app for market research purposes it’s all of value to the filmmaker and the audience. I think the key point to remember is that we’re not building this site just for the benefit of filmmakers, or audiences or exhibitors the focus is ensuring the same level and quality of information is available to all those groups and beyond.
Finally, I must note that we are not planning to release any private data via our open API. Users will be able to give permission to release various levels of information such as geo-specific data, but we’re not in the business of handing out email addresses. What we do want to do is provide a open elegant interface for working with the fairly large amounts of data we are going to amass and for that data to be as complete as possible.
WBP: Any thoughts on the future of the real-time web and where you’d like to see it go especially in relation to filmmaking?
KM: As a geeky type I especially excited about SimpleGeo who have developed a cloud based platform for building location aware applications. I think that the potential for this product is immense in providing context to almost any action performed in the cloud. Likewise, they will give apps the ability to perform “complex geospatial and temporal queries” on their SimpleGeo enabled data. I can see fantastic opportunities for this with OpenIndie especially in real-time mobile applications. I eagerly awaiting a beta invite.
In terms of filmmaking I’m extremely excited to see how the real-time web can become part of storytelling, especially in a theatrical sense. I’m a passionate cinephile and love the theatrical experience and would love to see real-time web applications allowing the story world and the real world to blend. I’ve love to see OpenIndie involved with filmmakers using our data to make their story more immersive and we’d be extremely interested to hear from any filmmakers who are working in this area.
RELATED:
Arin Crumley explains OpenIndie
Phase 1 Successfully Funded! from OpenIndie on Vimeo.
January 01 2010
NEW BREED: A NEW YEAR’S RESOLUTION
By Zak Forsman – The last two years have been an extraordinary education. I often look back at the development process for HEART OF NOW and WHITE KNUCKLES and imagine what choices we at SABI would have made if we were the filmmakers we are today. With a new decade upon us and the promise of a community-defining year ahead of us, it is time to declare some resolutions. It is time to put the talk about broken models behind us and begin to act on it. This downturn offers a real opportunity to re-shape the way things will work.
***Inspired by recent calls to action from Ted Hope and Jon Reiss.
CURATION – SABI has formed our own distribution outfit: CINEFIST. Beyond distributing the work that comes out of Sabi Pictures, CINEFIST will also serve as a curation entity. My first resolution for the New Year is to put my resources into giving filmmakers I believe in an opportunity to exhibit their work, but also an opportunity for them to participate in the box office take. The venue will be The Downtown Independent Theater in Los Angeles and each screening will be shaped into a true event featuring Skype Q&As with the filmmakers projected on screen, audience votes on trailers to decide which film screens at the next event, DVDs for sale in the lobby, prizes for the audience, rooftop mixers, and a live internet radio show at the venue with the guys at Film Snobbery. The first film will be Tom Quinn’s The New Year Parade screening in early February to coincide with its Film Independent Spirit Award nomination.
TRANSPARENCY – This year we are embarking on our first direct-to-audience distribution effort for a pair of art house films. I will share ideas and progress here with the intent to educate, but also to seek input and guidance from the community.
INNOVATION – Learn, evolve and execute. The strategy to this point emulates the methods used by filmmakers like ZEKE ZELKER, HUNTER WEEKS, JUSTIN EVANS, TODD SKLAR and others. But we need to push forward with less emulation in the strategy and work, and more innovation. We will be fearless. We will takes calculated risks. We will experiment with ways to connect with our audience and to give them compelling reasons to buy what we have to offer.
MENTORSHIP – Last year I met a young filmmaker online named Gayle Ye who is an ardent fan of SABI’s works. She expressed an interest in cinematography and had natural talent. Throughout 2009, I was able to offer her some tips here and there, notes on her first short film’s screenplay and even sent her some gear. In 2010, I will seek out more filmmakers in the generation coming up behind me, encouraging them, offering whatever support I have to share, and maybe even produce their next work as we did with the filmmakers behind A SHORT FILM ABOUT LETTING GO.
ELEVATE – This was a tough pill to swallow but in order to raise the bar with the content and structure of our films, music and other creative endeavors I will spend the entirety of 2010 developing new projects for production in 2011 and 2012. As much as I want to be shooting a new film right now, I know its better to spend this time shaping projects that have been given time to mature.
COMMUNITY – Recent opportunities afforded to me by the good folks here at The Workbook Project, From Here To Awesome, IndieFlix, Power to the Pixel and most recently Filmmaker Magazine have introduced me to some amazing people, many of whom have become good friends. And this, more than anything, has been the most gratifying experience for me. These genuine friendships have lead to countless collaborations and discussions that hold a lot of personal value to me. Even if I were to forgo filmmaking altogether, I would still resolve to step-up my involvement in this community by going to more festivals and conferences, seeking out more like-minded people who share in my delight for the cinematic arts.
IGNORE – It’s funny, the most recent private screening of HEART OF NOW only returned three or four negative comment cards. But when presented with a new stack of cards, I inexplicably find myself flipping quickly through all the positive comment cards to find out what those few detractors had to say. Uniformly, these were responses that rejected every single inch of the film’s form and content. Despite the overwhelming praise, I find myself focused on the negative instead – even when I’m getting such heartfelt and sincere responses such as this:
Hey Zak,
‘Heart of Now’ is a terrific film. It is humbling to see good work come through the Indie. This is a film I would be honored to present another time. The issues of abandonment and the subsequent coping mechanisms people employ are dealt with in not only a tactful manner, but also respectably and thoughtfully poetic. What I appreciate even more is the seemingly endless conclusion. It can be ambiguous or sharply conclusive, depending on the beholder.
‘Heart of Now’ has a poignant message that resonates with me personally right now as I deal with similar issues. It was even more striking to hear you talk about the loss of your father as an impetus for the film. My father was taken from me in ‘95. Many of the statements made by both Amber and Gabe reverberated deeply, so it only made sense when you elucidated that fact for the audience.
Thank you for bringing ‘Heart of Now’ to this theatre. I wish you, the crew, the production company, and the film all the best as you move forward in bringing this work of art to others.
So beginning today, I will learn to ignore the ones that are unwinnable. As Ted Hope says: “There are many in the film business who are never going to help you. Many of these will never help you even after you have helped them. The sooner you identify these folks and stop wasting your time with them, the better off you are going to be.” Done.
SUPPORT – I love art house cinema. I already buy DVDs from art house filmmakers. But now, I will make it a point to seek out the avenue that puts more of my dollars into the filmmaker’s pocket. This often means buying it from their own web site, rather than Amazon. Knowing that my main portal (Netflix) doesn’t provide any per rental profit participation for the filmmakers, this also means approaching it more as a discovery engine to find works I want to support with a purchase. No more requests for DVD trades or accepting free copies. I’ll put my money where my mouth is.
NO MORE APOLOGIES FOR ART – In 2010, I will not apologize for aspiring to make art. Art has somehow become a dirty word in may circles that consider it to be mutually exclusive from entertainment. Art IS my entertainment!
I wish there were more american filmmakers that aspired to that level of work without apologizing for it out of fear of being labelled pretentious or elitist. Maybe it’s an effect of knowing intimately how films are constructed that makes it difficult for me to enjoy a film that doesn’t aspire beyond just “a good story, well told”. When I sit down in front of a motion picture I want layers of understanding, I want subtly invoked metaphor, I want social context, I want a fully-realized and artfully-executed cinematic experience. We have an overabundance of folks who can simply entertain us. But the ones that can honestly transcend the medium are so rare, so very scarce. That’s what drives me to fervently seek out art films. I buy art films, I support art film-makers whose work speaks to me. I consider myself a filmmaker who aspires to art. I won’t apologize for it. It certainly doesn’t mean I ignore the audience. In fact, I’ve amassed and incorporated the audience into the final stages of editing HEART OF NOW.
The film artists I admire take risks to be on the cutting edge by experimenting with this evolving artform. But these are the folks whose successes are what the mainstream filmmakers mimic. Many times these artists will fail and the critics will label the work as self-indulgent, but man, when they succeed it is profoundly resonant.
PARTNER, COLLABORATE & ENGAGE – This coming year, SABI will resolve to reach out to partner with a number of companies, collaborate with a variety of artists, and engage our audience/community in a very genuine and meaningful way – all in the interest of moving ourselves and this community forward. As I said at the beginning, I’m getting a little tired of all the “broken model” talk and so I look forward to taking a bold step toward defining and shaping a sustainable model for low budget filmmakers.
AND FINALLY, LOSE WEIGHT – I’m having a blast and would like to be doing this for a long time.
So in closing, I offer these resolutions for a New Year and a New Decade in the hope that they will inspire others to do the same, within the limits of their own means and resources. And thanks to everyone who has been a collaborator, inspiration and supporter in 2009. You know who you are and I look forward to joining you again in the decade to come.
NEW BREED – stories from the front lines of taking a vision from script to screen and beyond.
Zak Forsman is an award-winning American independent filmmaker whose emotionally-charged work is known for highly authentic performances and beautiful compositions. Ain’t It Cool News praised his work as “…brilliant…” and “…absolutely gorgeous…”. His stories often depict compelling human threads in a poetic and minimalist style that reflect deep sympathy for the brokenness of people. Recently, he wrote and directed the feature-length motion picture, “Heart of Now” (currently in post) and the short films, “I Fucking Hate You” and “Eloquent Graffiti”. He is currently developing two new DIY cross-media projects for production in 2009 and 2010 respectively.
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